泰国电视广告监督与管理浅析Thailand TV advertising supervision and management 摘要:（摘要内容经过系统自动伪原创处理以避免复制，下载原文正常，泰语论文题目，内容请直接查看目录。） 最近几年来,泰式创意如一场飓风囊括了全球,在国际告白年夜赛中年夜放光线。个中,泰国的电视告白一向享有极高的赞誉,是国际外学者存眷和研究的核心。在泰国尼尔森媒体的查询拜访中,泰国电视告白的收入额占领总额的一半以上,电视成为泰国告白最重要的流传媒体对象。高程度的电视告白除依附独有的创意程度,精深的制造技能,其成长还离不开监视治理的政策搀扶与指点。电视告白不只与花费者发生有用的互动并引领了花费措施,还对公共行动有所作用,在文明社会成长中占领了主要的脚色。但是,电视告白的成绩跟着其敏捷成长也日趋曝显露来,对电视告白停止有用的监视治理是保护优越的告白次序,推进精力文明扶植的需要保证。本文从治理学的角度并联合消息流传实际常识,对以后炙手可热的泰国电视告白面前的监管停止剖析商量。起首,对泰国电视告白监管停止一个综合概览。个中包含泰国电视告白业的成长概略,其监管汗青、监管部分和监管流程的整体情形。其次,针对监督工作的流程依据治理学的CIPP后果评价办法对其监督工作停止扼要的评析,并依据对泰国媒体的查询拜访材料剖析以后存在的成绩,从治理角度提出了对泰国有关部分监督工作完美的初步假想。最初,经由过程对我国电视告白概略的剖析,发明我国监督工作缺乏的地方。在联合泰国监督工作中值得自创的经历,对我国以后电视告白监督工作中国民介入这一方面的社会监视系统提出了完美的建议。 Abstract: In recent years, Thai creative such as a hurricane won the world, put light in the international competition, advertising. Among them, Thailand TV advertising has always enjoyed high praise, is the core of international and foreign scholars concern and research. Visit Nelson in Thailand media query, more than half of the total Thailand television advertising revenue occupied, television has become the most important Thailand advertising media object. High degree of television advertising in addition to attach unique creative degree, sophisticated manufacturing skills, its growth is inseparable from the regulatory policy arm and pointing. TV advertising not only with consumers occurred useful interaction and lead the cost approach, towards public action, occupied the important role in the development of social civilization. However, the television advertisement achievements as its growth is becoming more and more exposure to light and agile, the supervision of TV advertising is to protect the superior effective advertising order, to promote energy civilization construction guarantee. In this paper, combined with the news from the perspective of governance spread before the actual sense of hot Thailand TV advertising regulatory analysis to discuss. First of all, the Thailand TV advertising regulation to stop a comprehensive overview. Including Thailand TV advertising industry development survey, the overall situation of supervision, supervision and supervision history process. Secondly, for supervision of the work of process based on the governance of CIPP consequence assessment approach to the supervision work stop briefly comment, achievement and on the basis of Thai media inquiries visit material analysis exist after, proposed from the perspective of governance to Thailand the relevant part of the supervision work finished beauty preliminary imaginary. First, through the analysis of China's TV advertising outline, inventions of our country where lack of supervision work. In Thailand is worth using for reference in the supervision experience of our country after the television advertisement supervision work China people involved in social monitoring system on the one hand, put forward the perfect suggestions. 目录: 摘要 4-5 Abstract 5 第一章 绪论 8-13 1.1 选题背景 8-9 1.2 探讨目的和意义 9 1.3 国内外探讨概况 9-11 1.3.1 国内学者的调查探讨 9-10 1.3.2 国外学者的调查探讨 10-11 1.4 独特和创新之处 11-12 1.5 探讨措施 12-13 第二章 泰国电视广告的监管略论 13-35 2.1 泰国电视广告概况 13-14 2.2 泰国广告内容监管的历史 14-16 2.2.1 广告制作前申请许可,制作后接受审查(1967年~1992年) 15 2.2.2 不断加强自我监管的过程(1992年至今) 15-16 2.3 泰国电视广告监管部门结构和监管流程 16-24 2.3.1 国家广播电视委员会 16-19 2.3.2 电视广告审核委员会 19 2.3.3 泰国广告协会 19-21 2.3.4 食品药物管理局 21-22 2.3.5 消费者保护协会 22-24 2.4 泰国电视广告监督效果简析 24-35 2.4.1 泰国有关部门对电视广告监管工作的略论 24-31 2.4.2 监管过程中实际出现问题的略论 31-35 第三章 对我国电视广告监管工作的启示 35-45 3.1 我国当前对电视广告监管情况 35-38 3.1.1 我国电视概况 35 3.1.2 我国电视广告监管情况略论 35-38 3.2 泰国电视广告的监管经验对我国监管工作的启示 38-45 3.2.1 有效应用激励机制 38-41 3.2.2 监管制度透明化 41-42 3.2.3 完善公民参与机制 42-45 第四章 总结 45-46 参考文献 46-49 致谢 49-50 |
