泰国电视剧在中国的传播探讨[泰语论文]

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泰国电视剧中国传播探讨Research on the communication of Thailand TV drama in China

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从20世纪80年月开端,在中国就曾经开端播出充斥异域风情的海内电视剧。在阅历了日本电视剧、新加坡剧、韩国电视剧和美国电视剧的风潮后,泰国电视剧也开端吸引中国不雅众的眼光。泰国电视剧中有着特性光鲜的人物抽象。与泰国片子专注于恐惧片分歧的是,泰国电视剧具有普遍的题材,从宫庭题材到朱门恩仇再到富有豪情的芳华偶像剧,泰语论文,泰国电视剧表现了年夜多半题材类型,而这些题材被市场合存眷。恰是基于泰国电视剧在中国市场的盛行,泰国电视剧的跨文明流传逐步惹起学界的存眷。本文综合运用了文献剖析、比拟研究等定性研究办法,针对泰国电视剧在中国的流传成绩停止了较为体系的研究,根据跨文明流传相干实际,从流传学的视角商量了本国电视剧在中国的流传及其特色,剖析了中国不雅众对于分歧本国电视剧的反应及其缘由,进而从时期配景、文明渊源、流传手腕和门路等多个方面剖析了泰国电视剧在中国的流传战略和后果,剖析了泰国电视剧在中国市场上的海内国电视剧中锋芒毕露的缘由。在此基本上,总结了泰国电视剧在中国流传的作用,略论了泰国电视剧在中国的成长趋向,泰语专业论文,并为泰国电视剧在中国的进一步流传提出一系列可资自创与参考的对策和建议。研究最初发明,泰国电视剧在中国的胜利起首是基于文明渊源上的邻近,泰国电视剧所表达的思惟情感相符中国传统文明不雅念,使中国不雅众可以或许发生配合的文明心思,从而使得泰国电视剧在中国易于被回收和认同;其次,泰国电视剧以其分歧于日韩美国电视剧的奇特异域风情和奥秘感给中国不雅众在陷于前者形成的审美疲惫中带来一种新意,奇妙地顺应了中国的序言生态情况。但同时也应指出,泰国电视剧要在中国进一步流传,必需从更多地依附俊男靓女的表层感官安慰上升到富无情节变更和深挚内在的感性表达层面下去,从而晋升泰国电视剧的文明价值内在,而且积极开辟泰国电视剧文明家当价值链,成长泰国电视剧文明衍生品,开拓更加普遍的营销思绪,周全稳固泰国电视剧在中国市场的位置,能力走出一条可连续成长的跨文明流传途径。

Abstract:

From twentieth Century 80 years beginning in Chinese has already started to broadcast full of exotic Chinese TV dramas. In the experience of the Japanese TV drama, singapore drama, Korean TV drama and the wave of American TV drama, the Thailand drama has begun to attract the eyes of the Chinese people. Thailand TV has a bright abstract character. And Thai film focus on differences of horror, Thai drama with universal themes, from the court, subject to Zhumen enqiu to full of passion of youth idol drama, Thai TV shows most of the eve of the types of theme, and the theme is the market concern. Just based on the popularity of Thailand TV drama in the Chinese market, the spread of Thailand TV's Cross civilization gradually aroused the concern of the academic world. The comprehensive application of the literature analysis, comparative research and qualitative research methods, according to Thai drama in China spread issues of systematic research, on the basis of the cross civilization spread coherent actual, from popular science perspective to discuss the domestic TV series in China spread and its characteristics, analyzes the Chinese audience response on different domestic TV series and the reasons and from the period background, civilization origin, spread wrist and roads, etc., multiple aspects of analysis of the Thai drama in China spread strategy and consequences, and analysis of the Thai drama in China city on the field of domestic TV Center awn. Why. In essentially, summed up the influence of Thai drama in China spread, analysis of the Thai drama in the growth of China's trend, and the Thai drama in China's further spread put forward a series of valuable lessons and countermeasures and suggestions for reference. Research was originally invented, Thai drama in China's victory in the chapeau is based on the neighborhood of civilization origin, Thai drama to express the thoughts and feelings consistent Chinese traditional civilization indecent read, so that the Chinese audience may occur with the cultural psychology, so that Thai drama in China is easy to be recycled and identity; secondly, Thai drama to the differences in Japan and South Korea in the American TV drama of the exotic customs and mystery sense to a Chinese audience in trapped in the former form of aesthetic fatigue in a new, wonderful to conform to the ecology of the preface in China. But it should also be pointed out that the Thai drama in China further spread, required from surface senses more Itsuke Toshio beauties of the comfort rise to rich plot changes and the deepest inner emotional expression level down, so as to promote Thai drama civilization intrinsic value, and actively open up Thai drama civilization belongings value chain, growth of Thai drama civilization derivatives, to develop more general marketing ideas, comprehensive solid Thai drama in China market position, the ability to get out of a continuous growth of cross civilization spread way.

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