摘要 5-7 Abstract 7-9 Contents 10-12 1.Introduction 12-25 1.1 Background and Significance of the study 12-16 1.2 Aim and objective of the research 16-20 1.3 Main Content and structures of Thesis 20-23 1.4 Research Methods 23 1.5 Innovation and Limitations of findings and future 23-24 1.6 Limitations of findings and future research directions 24-25 2.Theoretical Background and Literature Review 25-48 2.1 Theoretical Background 25-31 2.1.1 Study on Foreign Direct Investment (FDI) and Entry Modes 25-28 2.1.2 STUDY ON BUSINESS/INVESTMENT ENVIRONMENT 28-30 2.1.3 STUDY ON FOOD AND RESTAURANT BUSINESS MANAGEMENT 30-31 2.2 Overview of related researches 31-48 2.2.1 FDI and Entry mode in China 31-36 2.2.2 Business Environment in China 36-48 3 Overview of doing business in China 48-67 3.1 Historical Stages 48-65 3.1.1 Abrief history of China’s and Thailand economics 48-52 3.1.2 Overview of the current foreign direct investment in China 52-54 3.1.3 Historical trade relations between China and Thailand 54-57 3.1.4 Thai cuisine and Thai food business 57-60 3.1.5 Aglobal situation of Thailand’s food industry 60-65 3.2 Overview of Food business in China 65-67 4 Factors influencing the Thai business in China 67-76 4.1 Business/Investment Environment of China 67-76 4.1.1 Socio-cultural (Culture, Lifestyle and beliefs) 67-70 4.1.2 Political: (Government Policy, Laws, Rules and Regulations) 70-74 4.1.3 Economic: (Taxes policy) 74-76 5 Case Studies analyses of Thai Firms in China 76-109 5.1 Successful Thai food business: C.P. Group 76-81 5.2 High potential Thai food and restaurant business 81-85 5.2.1 Aiyara Restaurant Concepter （Interview by Petch Num Aek T.V 81-85 5.3 New Thai food and restaurant business(from the researcher’s personal interviews) 85-109 5.3.1 Thai Me Up restaurant in Qingdao, China 85-104 5.3.2 Jeed Jard Tamarind snack in China: A personal interview of a researcher 104-109 6 Suggestions for Thai firms 109-113 7 Conclusions 113-114 8.Reference 114-117 9 Appendix: Interview questions 117-124 9.1 Interview questions for Thai Me Up restaurants in Qingdao 117-121 9.1.1 First Interview with Thai Me Up restaurant, Qingdao 117-120 9.1.2 Second Interview with Thai Me Up restaurant, Qingdao 120-121 9.2 Interview questions for Jeed Jard Tamarind snack in China 121-124 Acknowledgements 124-125 Resume 125-126 |
