摘要:(摘要内容经过系统自动伪原创处理以避免复制,下载原文正常,内容请直接查看目录。) 本文以告白语篇为研究对象,运用微观说话实际与微不雅语料现实相联合,静态描述与静态剖析相联合,归纳推理与归结总结相联合的综合性办法,多角度、多层面地对俄语告白语篇停止了体系的剖析与研究。论文起首剖析了俄语告白说话的研究现状,并对语篇的界说停止了界定。论文还剖析了俄语告白语篇的心思说话机制。我们以为,人的任何需求都具有社会性,俄语论文网站,告白商的义务在于替潜伏花费者剖析其需求,俄语论文范文,并把事前预备好的成果给他,勉励并劝告其终究购置商品。俄语告白语篇的多层面剖析是论文研究的重点,经由过程对俄语告白语篇的构词特点、辞汇特点、语用战略、修辞特点、语篇形式等成绩停止的翔实、体系的剖析和研究,本文以为,告白商为到达发卖目标,在构词上常常运用表现“超等”、“特殊”等意义的前缀;辞汇上常常运用褒义的描述词;年夜量运用外来词是告白语篇吸引受众留意的手腕之一;本文从语义辞格和句法辞格两方面剖析了告白语篇的修辞特点;我们还初次测验考试剖析告白语篇类型和篇章构造。告白受众的平易近族文明配景是告白商在制造告白时要斟酌的一个主要身分,论文对这方面停止了剖析;本文还引见了莫斯科市内的户外告白特点。 Abstract: The to advertising discourse as the research object, application micro speaking practice and micro indecent material reality, static description and static analysis, analyzed and sum up reasoning and summarizes the combination of comprehensive measures, multi angle, multi-level to Russian tell white language article system analysis and research. This paper first analyzes the research situation of the Russian speaking confession, and of the text has defined the definition. The thesis also analyzes the mechanism of the discourse of Russian advertisements. We think that people of any demand for social, advertisers obligation is for latent consumer analysis of the demand, and the results ready beforehand to him, encouraged and advised after all of the purchase of goods. Multi level Russian confession discourse analysis is the key of this thesis research, through the formation, process of the Russian advertisement discourse lexical features, pragmatic strategy, rhetoric, discourse problems such as detailed, system analysis and research, this paper thinks that advertisers to reach the target for sale, in formation often application of "super" and "special" prefixes; vocabulary often used positive adjectives; a large amount of application of loanwords is advertising discourse means to attract audience attention; this paper analyzes the characteristics of discourse rhetoric to white language from the semantic and syntactic rhetoric in two aspects of us; also the first test analysis of advertising discourse pattern and discourse structure. The folk culture of the advertising audience is a major factor in the advertising business to consider when making a confession. This paper also analyzes the characteristics of the outdoor advertising in the city of Moscow. 目录: 中文摘要 2-3 外文摘要 3-15 第1章 绪论 15-23 1.1 俄语广告语言探讨的若干视角 15-20 1.1.1 心理语言学角度 15-16 1.1.2 社会语言学角度 16 1.1.3 语用学角度 16-17 1.1.4 修辞学角度 17-18 1.1.5 篇章语言学角度 18 1.1.6本文的探讨角度 18-20 1.2 论文的理论和实践价值及其结构 20-23 第2章 俄语广告的发展历程及心理语言机制 23-30 2.1 俄语广告的形成与发展 23-26 2.2 俄语广告语篇的心理语言机制 26-30 2.2.1 话语影响的心理语言模式 26-27 2.2.2 反应过程的心理模式 27-28 2.2.3 个人的需求及其行为动机 28-30 第3章 俄语广告语篇的多层面略论 30-63 3.1 俄语广告语篇的构词特征 30-32 3.2 俄语广告语篇的词汇特征 32-46 3.2.1 大量使用具有正面评价意义的形容词 32-34 3.2.2 大量使用外来词 34-42 3.2.3 熟语的巧妙应用 42-46 3.3 俄语广告语篇中使用т ы和в ы的语用策略 46-48 3.4 俄语广告语篇的修辞特征 48-55 3.4.1 语义辞格 48-52 3.4.2 句法辞格 52-55 3.5 俄语广告语篇的证言性正文略论 55-58 3.6 俄语广告的语篇模式 58-63 第4章 俄语广告语篇中的民族文化撞击现象 63-81 4.1 俄语广告语篇中的民族文化背景 63-67 4.2 俄语广告语篇中的名人现象 67-68 4.3 俄语广告语篇中的地域现象 68-69 4.4 莫斯科市内的户外广告 69-81 4.4.1 综述 69-71 4.4.2 户外广告特征 71-81 结束语 81-85 参考文献 85-92 致谢 92-93 独创性声明 93 |