| 摘要:（摘要内容经过系统自动伪原创处理以避免复制，下载原文正常，内容请直接查看目录。） 告白作为一门自力的社会文明景象成为年夜众生涯的主要构成部门。可以说，社会花费运动分开告白的支撑将寸步难行。是以，告白对于花费的增进，乃至宽大平易近众的审美档次的晋升，有着弗成低估的感化。告白文本是古代说话中新词、风行语的主要起源，这不只由于告白具有光鲜的说话特点，还由于个中包含着丰硕的文明内在。基于此，应当对告白文本的研究赐与更多的看重。近几年跟着俄中关系的进一步加深，经贸范畴协作的敏捷成长，告白作为沟通两边的桥梁，起到的感化弗成小觑。但是，文明、宗教、平易近族习气的差别经常形成对告白懂得的妨碍。为了使这些成绩获得有用处理，应该加倍看重对告白文本的研究。本文的研究目标是剖析俄语告白文本的表达手腕和说话文明内在。研究义务：1。搜集古代俄语告白文本。2。论述研究的实际基本，俄语论文，针对俄语告白的表达手腕和意义。3。总结俄语告白文本的创作准绳和文明内在。本文的研究对象是俄语的告白文本，俄语论文，例证重要来自电视、播送、收集、报纸杂志，和户外的告白口号。总计运用219个例子。本文的实际意义在于：引见了告白文本中的根本表达手腕，同时从对受众思想的作用方面，提醒了告白文本的文明内在，证实了说话文明对于告白成效的主要意义。本文的理论意义在于：为先生研究俄语告白供给了必定的素材，有助于他们进一步摸索俄语告白的说话和文明特色。本文重要运用实际剖析和体系归类的办法。文章分为绪论、第一章、第二章、第三章、结语与参考文献，合计63页。绪论中对文章停止综述，说明研究对象，实际和理论意义，重要的不雅点及义务。第一章《研究的实际基本》重要论述告白的概念，分类和功用，进一步说明了告白文本的概念，并在此基本大将告白和告白文本停止了详细的辨别。在第二章《俄语告白文本的表达手腕》中，联合实例，从四个方面：语音手腕、辞汇手腕、句法手腕、修辞手腕，对告白文本的表达技能停止了剖析。在第三章《俄语告白的说话文明内在》中，重要从俄语告白文本中的先例景象和先例文本的起源这两个角度剖析了俄语告白所包含的文明意义。结语部门对本文的研究停止了总结。得出以下结论：1。俄语告白中综合运用多种表达手腕，用以到达其目标。2。俄语告白中表现了丰硕的平易近族文明内在。3。优良告白的设计离不开详细的平易近族文明配景。 Abstract: Advertisement as an independent social civilization has become the main part of the public career. It can be said that social support will take exercise separately can't do anything. So, advertising on the cost of the promotion, and even the public's appreciation of the aesthetic grades of the promotion, has put into an underestimate the role. Advertising text is ancient spoken words, popular language of the main origin, this is not only because of the ads with speech characteristic of bright, the medium contains rich cultural connotation. Based on this, it should give more attention to the study of advertising texts. In recent years, along with the further deepening of relations between Russia and, the rapid development of economic and trade cooperation, advertisement as a communication on both sides of the bridge, to play the role of Eph small gaze. However, the differences in culture, religion and ethnic groups often form an obstruction to the advertisement. In order to make these achievements to be useful, we should double the value of the advertising text. The aim of this paper is to analyze the expression of the Russian language and the internal. Seminar obligations: 1. Collection of ancient Russian advertising texts. 2. This paper discusses the practical basis of the study, the expression of the meaning of the Russian language and meaning. 3. Summary of Russian advertising text creation principle and civilization. The research object of this article is the Russian advertisement text, illustration of the important from television, broadcast, collection, newspapers and magazines, and outdoor advertising slogans. A total of 219 examples of applications. The practical significance of this paper lies in: introduced the advertising text in the fundamental expression of wrist, also from the influence of the audience thought to remind the advertising text within the civilization, that speak of civilization on the advertisement effectiveness of major significance. The theoretical significance of this paper is: to provide a certain amount of material for the study of Russian advertising, help them to further explore the Russian advertising language and cultural characteristics. This article is an important application of practical analysis and system classification approach. The article is divided into the introduction, the first chapter, the second chapter, the third chapter, the conclusion and the reference, the total 63 pages. In the introduction, the article summarized the research object, the practical and theoretical significance, the important point and the obligation. The first chapter "discussion of the actual basic" important exposition of the concept of advertising, classification and function, to further illustrate the concept of advertising text, and in this basic general and advertising text to stop the detailed identification. In the second chapter, "the expression of Russian advertising text", the joint case, from four aspects: voice, wrist, vocabulary, syntax, rhetoric, the expression of the text of the text of the analysis of the skills. In the third chapter, "the language of Russian advertising", it is important to analyze the cultural significance of Russian advertising from the two perspectives of the precedent scene and the origin of the precedent text. The conclusion of this paper is the summary of the research of this paper. The following conclusions are drawn: 1. Comprehensive application of a variety of expressions in Russian advertising, to reach their goals. 2. Russian advertisements show a rich national civilization. 3. Excellent advertising design can not be separated from the details of the national culture of the king. 目录: |
