| 摘要:（摘要内容经过系统自动伪原创处理以避免复制，下载原文正常，内容请直接查看目录。） 古代社会中，人们天天都在成心有意地吸收着海量信息，这些信息作用着人们的思惟和行动措施。个中告白饰演了流传信息的主要脚色。与贸易告白分歧，公益告白向年夜众流传正面的价值不雅，惹起平易近众对社会成绩的存眷和看重，号令大众采用行为以保持社会的协调成长，而这一切都是经由过程告白丰硕的说话及非说话手腕完成的。公益告白属于多模态话语。本论文以多模态话语实际为视角，以俄罗斯公益告白话语为对象，体系研究俄语公益告白说话模态及非说话模态在语法、修辞、语用和语篇连接与连接方面的特色，研讨多模态话语剖析的办法、多模态话语生成及意义解读的机制，以填补我国粹界对该范畴研究的缺乏，展示古代俄罗斯社会所提倡的价值不雅念，管窥俄罗斯面对的社会成绩。论文由绪论、三章重要内容和结语构成。绪论部门重要引见论文的研究对象及研究意义，梳理国际外研究现状、解释研究办法及语料起源。第一章阐述公益告白话语特色及其研究视角。公益告白话语具有两重属性：在话语组织情势和手腕方面具有年夜众传媒的机构话语特色，而内容和价值不雅念则属于分歧的社会机构。古代传媒话语的凸起特色是多模态性，是以对公益告白话语的研究应从多模态角度停止。本章阐释了多模态话语的实际配景、根本概念和研究办法，明白了以俄罗斯多模态话语实际为基本，扼要引见了俄罗斯公益告白话语的研究汗青、现状，对本文的研究对象加以界定。第二章以本文树立的语料库为基本，俄语专业论文，剖析俄罗斯公益告白话语的说话模态和图象模态。对说话模态的剖析以提醒辞汇、句式、修辞特色为目标，对图象模态的剖析以商量视觉语律例律和图象功效为目标。对公益告白焦点价值不雅念的剖析以告白主题辞词频统计数据和图象元素统计数据为根据。提出说话模态与非说话模态(图象模态)在乎义表达方面存在四种关系：1)互为依存，分开彼此就掉去了意义；2)说话模态为主，图象的懂得有赖于文字的解释；3)图象模态为主，对文字的懂得有赖于图象的意义；4)说话模态和图象模态各自自足，互为充足信息。第三章为公益告白话语的多模态综合剖析。起首确立多模态语篇剖析的根本单元，俄语论文网站，提出多模态语篇的连接与连接类型；其次商量分歧于纯真说话模态的多模态修辞特色；最初从言语互动的角度对公益告白话语的意向停止剖析，提出公益告白以指令类言语行动为主，目标在于宣教和压服，多模态手腕的应用及彼其间的连接屈服于一个目标一取得以宽大受众认知语境为对象的最好联系关系后果。结语归纳综合本论文的结论，指出缺乏的地方及研究远景。 Abstract: In the ancient society, people every day are in mean deliberately absorbing vast amounts of information, these information affects people's thought and action method. The advertisement play an important role in the spread of information. Differences with the trade advertisement, public welfare advertisement to all spread values positively indecent, caused the peoples of social problems concern and value, orders the mass adoption behavior to keep the coordinated development of the society, and all these are via advertising fruitful talk and non speak to complete the hand and wrist. The advertisement belongs to multimodal discourse. The multimodal discourse practical perspective, the Russian advertisement discourse as the object, system research of Russian public service advertisement talk mode and non modal is talking in the grammar, rhetoric, pragmatics and language article connection and connection on the characteristics of and explore multimodal discourse analysis approach, multimodal discourse meaning generation and interpretation mechanisms to fill me the quintessence field to the research in this field to the lack of, show ancient Russian society advocated the value idea, glimpse of Russia in the face of the social problems. The dissertation consists of preface, three chapters and conclusion constitute the important content. The object of study and significance of research on the introduction part, combing the research status, research methods and explain the origin of corpus. The first chapter of the advertisement discourse characteristics and research perspective. The advertisement discourse has two attributes: institutional discourse with characteristics of mass media discourse in the form of organization and wrist aspects, and the content and values belong to different social institutions. The characteristics of the ancient uplift is a multimodal media discourse, is based on the advertisement discourse research from multi modal perspective. This chapter explains the multimodal discourse of the actual background, basic concepts and research methods, understand the to Russia multimodal discourse theory, this paper briefly introduces the Russian public service advertisement discourse of history study, the status quo, research object of this paper is to be defined. In the second chapter, this paper set up the corpus as the basic analysis, talk mode and image advertisement discourse mode of russia. The analysis of modal talk to remind the vocabulary, syntax, rhetoric features as the goal, to discuss the modal analysis of the image of visual language and image effect for law statutes. Analysis of public service advertisement focus value ideas based on ad theme speech word frequency statistics and image element statistical data. Proposed speak modal and non modal (image mode) to speak about antisense expression there are four kinds of relationship: 1) interdependent, separated from each other to lose significance; 2) talk mode, image understanding depends on the interpretation of the text; 3) image model, on the text read depends on the meaning of images; 4) talk mode and the image mode of each self-contained, mutual sufficient information. Comprehensive analysis of multi modality for advertisement discourse in chapter third. Chapeau to establish a multimodal discourse analysis of the basic unit, multimodal discourse, discourse connection and connection types are put forward; secondly discuss the differences Yu Chunzhen talk mode multi modal rhetorical features; originally the intention of advertisement discourse from the perspective of speech interaction analysis, put forward public service advertisement to directive speech act based. The goal is to education and persuasion, the use of multimodal wrist and Peter during the connection yield on a goal achieved to a wide audience cognitive context object to contact the best consequence relations. The conclusion of this thesis, and points out that the local lack of vision and research. 目录: |
