| 摘要:（摘要内容经过系统自动伪原创处理以避免复制，下载原文正常，俄语论文题目，俄语论文，内容请直接查看目录。） 中国事传统的橡胶轮胎机械行业年夜国,2017年世界橡胶机械公司排名中,中国公司占领了前10强中的4席,30强中的14席。但排名代表的是产值范围,不克不及真正代表技巧的先辈性,现实上中国橡胶机械行业年夜而不强的景象异常凸起,重要目的市场仍以国际为主。对于代表行业技巧和品牌高真个欧美国际市场,中国橡胶机械公司一直没有完成量的冲破或质的奔腾,在海内市场的表示一直乏善可陈。俄罗斯地区广阔,生齿浩瀚,是金砖五国之一,具有伟大成长潜力。其地舆地位处于西欧与中国之间,兼具中西的文明特色,技巧程度也兼有两方特色。俄罗斯轮胎行业成长程度和家当范围并未到达世界先辈行列,一方面中国公司可以在较短时光内知足其技巧需求,另外一方面当地区辽阔的市场需求决议了其伟大的市场潜力。将俄罗斯场作为开辟国际市场的主要冲破口,是浩瀚中国橡胶机械的汗青性选择。M企业作为国际橡胶机械公司的领军者,活着界橡胶机械行业中排名第二,中国排名第一,是中国橡胶机械行业名不虚传的引导者,包含范围和技巧程度等各个维度；但在国际市场竞争中,其品牌位置和承认度距东方高端竞争敌手仍有较年夜差距。从俄罗斯市场作为拓展国际市场的桥头堡,也是企业主要的市场开辟战略之一。今朝,企业在俄罗斯市场的开辟基本还异常软弱,获得了零碎定单,但远没有到达预期目的。本文将对M企业俄罗斯市场的现状停止剖析,商量俄罗斯橡胶机械市场情势及全体竞争情况,剖析今朝M企业在俄罗斯市场获得的成就、存在的成绩,归结出俄罗斯市场的开辟战略和实行措施。本文对M企业本身的现状停止剖析,并联合俄罗斯全体的微观政治、经济、社会和技巧程度的剖析,特别是对轮胎行业有直接作用的身分停止剖析,梳理出与M企业相干的身分。进而从该地域轮胎市场的重要公司的情形和装备投资需求停止剖析,和本地轮胎行业的五力剖析,由此推导出M企业在俄罗斯市场的最好开辟战略,并提出实行掌握办法。俄罗斯地域作为世界疆土的主要构成部门,其微观情况受全球年夜情况的作用,是其弗成或缺的一部门,但又有其奇特的一面。政治、经济、社会、文明等多个方面可以或许表现出相干特色,经由过程对这些身分的定性剖析,得出微观情况的重要特色和对该地域市场的作用。详细到行业和客户层面,将经由过程汇集年夜量威望行业媒体宣布的数据,来停止统计和剖析,找到其暗含的纪律和特色,从而为客户和行业的剖析和定位供给主要根据,在这个层面上,重要采取的将是定量统计的研究计划。本文还采取了实际剖析与模子剖析相联合的办法,国际市场营销实际、营销组公道论、STP实际、和由市场开辟定位衍生出的其他专业的SWOT实际、微观情势PEST剖析、行业方面的五力剖析等都将在本文的剖析进程中获得应用。个中的五力剖析将树立出行业竞争力模子,从而得出行业竞争力的相干结论。以此为例,在其他方面也存在很多模子的应用。 Abstract: Chinese. Traditional rubber tire machinery industry big country, in 2017 the world ranking of rubber machinery enterprises, China enterprises occupy 4 seats in the top 10 of the 14 seats in the top 30. But the number represents the value range of fathers cannot represent the real skills, scene reality China abnormal convex rubber machinery industry big but not strong, the market is still dominated by international important purpose. A representative business skills and brand high international markets in Europe and America, rubber machinery enterprises in China has not been completed in the volume of break or qualitative leap, in the domestic market said have been lackluster. Russia's vast area, the vast population is one of the BRICs, with great potential for growth. The geographical position is between Western Europe and Chinese, with Chinese and Western civilization also has two characteristics, degree of skill characteristic. Russian tire industry development level and possessions range did not reach the advanced ranks in the world. On the one hand, Chinese enterprises can be in a relatively short time meet the technical needs and other aspects when area's vast market demand decided its great market potential. The Russian field as the main breach to open up the international market, is a historic choice of the vast Chinese rubber machinery. M company as a leader in international rubber machinery enterprises, alive bound rubber machinery industry ranked second, ranking first in China is China rubber machinery industry well deserved reputation as a guide, including scope and the skill level of each dimension; but in the competition in the international market. Its products are brand position and admitted from Eastern high-end competitors still has more of the eve of the gap. From the Russian market to expand the international market as a bridgehead, is also the main market development strategy of the company. At present, the company in the Russian market has also obtained the basic abnormal weak, fragmented orders, but did not reach the expected purpose. This paper will be on the Russian market of M company situation analysis, to discuss Russia rubber machinery market situation and all competition, analysis of current M company obtained in the Russian market achievements, existing problems, summed up the Russian market development strategy and the implementation method. In this paper, the present situation of M company analysis, and United Russia all micro politics, economy, society and skill level of analysis, especially for tire industry has direct impact factors analysis, to tease out the identity of M company and the relevant. And from the region of tyre market enterprises situation and equipment investment demand analysis, and local tyre industry five forces analysis deduced out M company in the Russian market best development strategy, and puts forward some control measures. Russian region as an important component of the territory of the world and its microstructure is influenced by the effects of the world situation, is the indispensable part of, but also has its unique side. Many aspects of politics, economy, society, civilization can exhibit coherent characteristics, through the process of qualitative analysis of these factors, the important characteristics that influence the micro and the regional market. With to clients and the industry level, through the process of collecting large amount of prestige industry announced to the media data to stop the statistic and analysis, find the implied discipline and characteristics, so as to customers and industry analysis and positioning supply primarily on at this level important taken will be quantitative and statistical research plan. This paper also adopts the approach that combines the theoretical analysis and model analysis, the actual marketing, marketing group justice theory, STP theory, and by market development positioning derived from other professional SWOT theory, micro situation PEST analysis, industry five forces analysis will in the analysis of this process obtained using the. One of the five forces analysis of the competitiveness of the industry will set up a coherent model, draws the conclusion of industry competitiveness. For example, used in other areas there are a lot of mold. 目录: |
