| 摘要:（摘要内容经过系统自动伪原创处理以避免复制，下载原文正常，内容请直接查看目录。） 跟着全球化过程的加快和我国参加世界商业组织，我国国际市场上外乡公司与本国公司的竞争日趋加重；与此同时，我国公司正在史无前例的广度和深度上加入国际市场的竞争。在全球化的情况中，一个仅在国际设置装备摆设资本的公司，面临很多来安闲全球规模内设置装备摆设资本的跨国公司的竞争，是难以生计和成长的。是以跨国运营已成为公司生长的普通措施，停止海内投资和跨国运营是现代临盆社会化成长和对外开放的必定趋向。20世纪90年月以来，世界政治经济格式产生了一些严重变更，给我国公司跨国运营供给了优越的机会，也带来了一系列的挑衅。在此过程中可否捉住机会、选择适合的计谋、迎接挑衅、积极介入跨国运营，无疑成为令后我国可否跨出世界经济年夜国的主要一环。作为中国机床行业的龙头公司，沈阳机床不只肩负着设备中国的汗青重担，还承当着将中国机床领入国际市场的艰难任务。是以，从进入21世纪以来，沈阳机床一向以“设备中国、设备世界”为己任，为打造“国际化、世界级”的跨国团体而尽力斗争。若何赓续扩展和占据独联体国度的机床市场是沈阳机床调剂国际市场构造的主要构成部分，而俄罗斯则是该市场的焦点和依据地。作为全球机床花费最年夜的市场之一，俄语论文范文，俄罗斯机床市场一向是各机床临盆厂家的必争之地。经由过程几年的不懈尽力，俄语毕业论文，我们曾经在独联体特殊是俄罗斯市场获得了必定成就；若何保护和成长辽阔的海内市场是我们今朝面对的一个主要的课题，而海内分企业的创立和成长恰是年夜型跨国企业成长全球市场合迈出的主要一步。本文根据国际化成长实际和国际商务实际等实际基本，经由过程俄罗斯汗青、地舆、人文、政治、经济等方面的综合剖析，深刻懂得俄罗斯机床工业和机床市场的构造和特色，联合以后国际金融危机配景下跨国企业国际化运营的机会与挑衅，和近几年对俄出口机床商业中碰到的各类成绩和对策，研究经由过程树立分企业这一外乡化运营计谋来开辟俄罗斯市场的各项相干政策和战略，从而找出一条合适沈阳机床在俄罗斯市场甚至全球市场的久长成长之路。作者经由过程最近几年来对俄罗斯机床市场的赓续探究和亲身感触感染，不只引见了投资俄罗斯市场合须要留意的各项规章轨制和政策律例，还分享了在俄罗斯市场竞争进程中的诸多经历经验，并可推行至中国其他类型公司对俄罗斯市场的跨国运营运动。文章论证了“扶植俄罗斯分企业是成长俄罗斯市场的症结环节”这一主题，并解释沈阳机床的“走出去”途径还处于低级阶段，途中必定要阅历各类艰苦险阻，是以沈阳机床的跨国运营任重而道远。 Abstract: Along with the accelerated process of globalization and our country to participate in the world trade organization, China international market indigenous enterprises and domestic enterprises competition aggravates day by day; at the same time, the enterprises of our country are unprecedented breadth and depth join the competition in the international market. In the situation of globalization, a only in the international set furnishings and equipment capital enterprises, facing to many comfortable on a global scale is arranged in the furnishings and equipment capital of multinational enterprise competition, is difficult to survival and development. On the transnational operation has become the common methods of enterprise growth and stop of overseas investment and transnational operation is the inexorable trend of the growth of the socialization of modern birth and opening to the outside world. Since twentieth Century 90 years, the world political and economic pattern created some serious changes to China's multinational enterprises supply favorable opportunity, it also brings a series of challenges. In this process, will seize the opportunity to choose a suitable strategy, meet challenges, and actively involved in multinational operations, China will undoubtedly become the order out of the world economy big country's main part. As a leading enterprise in China's machine tool industry, Shenyang machine tool not only shoulder equipment Chinese historical burden, but also bear the Chinese machine tool collar into the formidable task of the international market. Is, from since the beginning of twenty-first Century, Shenyang has always been to "Chinese equipment, machine equipment in the world" as its mission, to create "international, world class multinational groups and try to fight. How to continuously expand and occupy the CIS countries of machine tool market is the main part of Shenyang machine tool to adjust the market structure, while Russia is the market focus and basis. As the global machine tool cost one of the largest markets, Russia machine tool market has always been the machine manufacturers to compete. Through process of several years of indefatigable effort, we have special in the Commonwealth of Independent States (CIS) is the Russian market obtained the certain achievement; how to protect and grow the vast domestic market is we currently face a major issue, the domestic branch was founded and grew exactly is large multinational companies grow global market together has taken an important step. According to the actual international growth and international business practice basic theory, through comprehensive analysis of Russian history, geography, cultural, political and economic aspects, deeply understand the structure and characteristics of Russian machine tool industry and machine tool market, combined with the international financial crisis under the background of internationalization of Multi-National Corporation operation opportunities and challenges, and various grades Russian export and Countermeasures met in business machine in recent years, the study set up the branch through the process of the localization business strategy to open up the Russian market coherent policy and strategy, and from Shenyang to find a suitable tool in the Russian market and even the global market long-term growth path. Author through recent years of Russian machine tool market ceaselessly explore and personal feeling, not only introduced the investment in the Russian market need to pay attention to each regulations system and policies and regulations, and shared in the Russian market competition in the process of a lot of experience, and introduced to other types of Chinese enterprises on the Russian market transnational operation movement. This paper argues that the "support Russia branch is to grow the Russian market crux aspects of" the theme, and explain the Shenyang Machine Tool's "going out" approach is still in the preliminary stage, the way must experience all kinds of hardships and dangers, in Shenyang Machine Tool's transnational operation is arduous and the road is long. 目录: |
