越南廉价航空业客运发展模式探讨Research on the development mode of the cheap aviation industry in Vietnam 摘要:（摘要内容经过系统自动伪原创处理以避免复制，下载原文正常，内容请直接查看目录。） 美国东北航空企业的成立标记着一种新型航空形式—一便宜航空形式的出生，但是东北航空企业成立之初却其实不被人看好，由于它在很年夜水平上推翻了人们对航空企业的固有印象，然则跟着美国各年夜航空企业在经济萧条时代纷纭丧失严重的同时，东北航空企业却桂林一枝，成就光辉，越南语论文，人们开端从新审阅和效仿这类推翻传统的便宜航空形式，便宜航空成为世界航空业成长的一年夜趋向。越南航空业起步其实不晚，早在20世纪50年月早期就成立了越南本国的航空企业，越南航空业经由整合、计划、疾速成长三个阶段，在近十多年中获得了长足的提高和成长，1995年，越南在整合原有20多家航空运输和办事企业的基本上成立了越南航空企业。越南全部社会经济情况的特色异常合适便宜航空业的成长，便宜航空业在越南势必具有异常辽阔的市场空间，对越南便宜航空业成长现状及将来趋向停止研究和商量，构建越南便宜航空业成长形式，有助于增进越南全体航空业的周全成长，为其成长航空业找到冲破口，在必定水平上对全部越北国平易近经济起到优越的带举措用。本文起首对越南便宜航空业的成长现状停止具体研究，越语论文题目，联合国外成熟的便宜航空成长形式，与越南便宜航空停止比较，自创国外先辈理念和做法。以后经由过程运用PEST等剖析对象对越南成长便宜航空业的政策情况、社会情况、经济情况、技巧情况等停止具体研究，对越南便宜航空业成长所存在的优势、机会，所面对的优势、挑衅停止剖析，在这些研究的基本上，构建越南便宜航空成长形式，提出政策建议。 Abstract: The establishment of the American Northeast Airlines marked the birth of a new type of air - a cheap air, but Northeast Airlines was established at the beginning is actually not to be optimistic about, because it on the very big level overthrew the people stereotype of airlines, however, along with the United States on the eve of the airlines during the Depression era diverse loss serious at the same time, Northeast Airlines are talented, brilliant achievements, people started to from a new review and followed the overthrow the traditional form of cheap aviation, cheap aviation become world aviation industry grows a big trend. Vietnam aviation industry in fact start too late, in the early 20th century, 50 years on the establishment of the Vietnam National Airlines, Vietnam Airlines industry through integration, planning, the rapid growth of three stages, in the past 10 years obtained the rapid progress and growth, 1995, Vietnam in the integration of original more than 20 air transport and services of the company basically set up a Vietnam Airlines. Vietnam all the social and economic characteristics of abnormal cheap aviation industry growth, cheap aviation industry in Vietnam is bound to have abnormal vast market space, to Vietnam's cheap aviation industry development status and future trend of research and discuss, build Vietnam's cheap aviation industry growth form, help to promote the comprehensive development of the Vietnam all aviation industry, the growth of the aviation industry to find breach, in a certain level of all the north plain near the economic to superior to take action with. This paper on the development status of Vietnam's cheap aviation industry to stop specific research, combined with the overseas mature growth form and cheap airlines, Vietnam Airlines stop relatively cheap, foreign advanced concepts and practices. After through the application process PEST analysis object of Vietnam growth cheap aviation industry policy environment, social environment, economic conditions, skills and so on stop concrete research, existed in Vietnam's cheap aviation industry growth advantages, opportunities, face, provocative stop analyse, on the basis of these studies, build Vietnam's cheap aviation growth form and put forward policy recommendations. 目录: 致谢 5-6 中文摘要 6-7 ABSTRACT 7 1 引言 10-13 1.1 探讨背景及意义 10-11 1.1.1 探讨背景 10 1.1.2 探讨意义 10-11 1.2 探讨内容及措施 11-12 1.2.1 探讨内容 11 1.2.2 探讨措施 11-12 1.3 探讨思路及框架 12-13 1.3.1 探讨思路 12 1.3.2 论文框架 12-13 2 相关文献综述 13-21 2.1 相关概念界定 13-14 2.1.1 客运服务 13 2.1.2 航空 13 2.1.3 航空客运服务 13-14 2.1.4 航空客运的意义 14 2.2 廉价航空发展历程 14-16 2.3 世界廉价航空模式分类 16-21 2.3.1 欧洲 16-18 2.3.2 亚洲 18-21 3 越南廉价航空业发展历程及国外比较 21-31 3.1 越南廉价航空业的发展历程 21-27 3.2 越南与世界廉价航空业比较 27-31 4 越南廉价航空业发展模式略论 31-45 4.1 战略略论 31-39 4.1.1 PEST 31-33 4.1.2 SWOT 33-39 4.2 模式选择 39-45 4.2.1 低成本模式 39-42 4.2.2 战略联盟模式 42-45 5 越南廉价航空业发展模式实施及政策建议 45-50 5.1 发展模式实施 45-46 5.2 相关政策建议 46-50 5.2.1 完善基础设施建设 46-47 5.2.2 发展网络售票服务 47 5.2.3 使用合作伙伴商标 47-48 5.2.4 全面提高服务质量 48 5.2.5 飞行安全永远第一 48 5.2.6 灵活调整营销方式 48-49 5.2.7 关心乘客意见建议 49-50 6 结论 50-51 6.1 主要结论及创新点 50 6.2 探讨展望 50-51 参考文献 51-53 作者简历 53-55 学位论文数据集 55 |
