泰国报业的竞争近况与趋势略论Analysis of the competition situation and trend of Thailand newspaper industry 摘要:（摘要内容经过系统自动伪原创处理以避免复制，下载原文正常，内容请直接查看目录。） 泰国报业具有167年的汗青，它的成长史上阅历了屡次危机，然则经由过程赓续转变宣扬战略，进步竞争力等措施，泰国报业得以一次次的化解危机，如：报导有助于当局治理的消息、加年夜报导年夜众存眷的消息、转变重要报导内容和更多的告白宣扬等措施。而现今作用泰国报业最重要的身分是公民的生涯请求和国际外的经济成长情形。跟着信息时期的到来，泰国报业开端进入信息化时期，泰语毕业论文，新媒体也逐渐在泰国媒体社会傍边有更年夜的作用。为了充足知足社会国民对于信息获得的需求，掩护媒体本身的将来和进步报纸的竞争力，泰国报业必需改良他们的内容、情势和竞争措施。本文重要剖析的成绩有：1）泰国报业的竞争现状（报纸的市场、刊行、竞争、告白和政策情况等）；2）剖析泰国报业成长中碰到的挑衅（政策的倾斜、多发的经济危机和新媒体的冲击）；3）泰国报业的应对战略（增强行业自律与标准扶植、多手腕战胜经济危机、积极应对新媒体）；4）泰国报业的成长趋向猜测（仍有足够的成长空间、实行多元化运营、走向小型化出书和完成多终端浏览。重要运用的研究办法有：1）定性的研究办法，分离对16家报纸公司的消息主管、营业参谋、专栏记者或许消息记者停止深度访谈。2）定量的数据剖析，从泰国商务部营业成长部分、泰国驻广州总领事馆、泰国股票市场、泰国统计办公室等机构的搜集二手材料，如年刊支出申报、资产欠债表、损益账户或许年刊销货总额等，最初对两种研究办法的结果停止剖析，来猜测报业的成长趋向。本文经由过程剖析泰国报业竞争现状、研究报业成长进程中碰到的挑衅，提出了泰国报业成长的应对战略，并对泰国报业的成长趋向停止了猜测，泰语论文网站，以等待可以或许为泰国报业成长战略的制订供给无益的参考。 Abstract: Thai newspaper has 167 years of history, its growth history experience the often crisis. However through changes ceaselessly promote strategic, improve the competitiveness and other methods, the Thai newspaper can again and again to defuse the crisis, such as: reports contribute to the news about the news of governing authorities, and reported greatly public concern, change the important contents of reports and more advertisement promote, and methods. And today, the most important factor affecting the newspaper industry in Thailand is the career request of citizens and the economic growth situation in the world. Along with the arrival of the era of information and press start of Thailand entered the information age, new media gradually in Thailand social media Bangbian have greater impact. In order to meet the needs of the people in the society and to protect the future of the media and the competitiveness of the newspapers, the Thailand newspaper industry must improve their contents, forms and methods of competition. The analysis results: 1) the Thai newspaper competition situation (newspaper market, publication, competition, advertisement and policy, etc.); 2) analysis (tilt policy, the economic crisis and in the new media on the impact of challenges encountered in the growth of Thai newspaper; 3) Thai newspaper coping strategies (strengthen the industry self-regulation and construction of standard, wrist overcome economic crisis, actively respond to the new media); 4) Thai newspaper growth tend to guess (still has enough space to grow, the implementation of diversified operation, towards the miniaturization of books and multi terminal browsing. Important application research methods are: 1) qualitative research methods, the separation of the 16 newspapers and business news executives, business staff, reporters, perhaps the news reporter stopped depth interviews. 2) quantitative data analysis, from the Ministry of Commerce of Thailand business growth, Thailand Consulate General in Guangzhou, the Thai stock market, Thailand statistics office to collect the second hand materials, such as annual expenditure declaration, balance sheet, profit and loss account perhaps annual sales amount, initially on the results of the two kinds of research methods analysis, to guess the newspaper industry development trend. This paper through analysis met Thai newspaper competition situation, research newspaper in the growing process of provocation, Thai newspaper growth strategy is proposed, and the Thai newspaper growth tends to stop the speculation, to wait for may formulate supply beneficial reference for Thai newspaper growth strategy. 目录: 摘要 5-6 Abstract 6 第一章 绪论 9-19 1.1 探讨背景与意义 9-10 1.1.1 探讨背景 9-10 1.1.2 探讨意义 10 1.2 国内外探讨近况 10-14 1.2.1 国内对泰国报业的探讨近况 10-12 1.2.2 国外对泰国报业的探讨近况 12-14 1.3 探讨目标、措施及创新点 14-19 1.3.1 探讨目标 14 1.3.2 探讨路径 14-16 1.3.3 探讨措施 16-19 第二章 泰国报业的近况略论 19-31 2.1 泰国报业市场近况略论 19-22 2.1.1 报业的寡头垄断近况 19-20 2.1.2 市场的中度集中近况 20-21 2.1.3 多元的报业发行近况 21-22 2.2 泰国报业竞争近况略论 22-29 2.2.1 报业的价格竞争策略 22-26 2.2.2 报业的广告营销模式 26-29 2.3 泰国报业的政策环境略论 29-31 第三章 泰国报业遇到的挑战略论 31-39 3.1 政策倾斜 31-32 3.1.1 政策倾向电信作用支持力度 31 3.1.2 政局动荡作用行业政策稳定 31-32 3.2 经济危机 32-35 3.2.1 自然灾害多发作用市场稳定 32-34 3.2.2 生产成本上涨作用市场收益 34-35 3.3 新媒体的冲击 35-39 3.3.1 受众流失 35-38 3.3.2 受众老龄化 38-39 第四章 泰国报业的应对策略略论 39-44 4.1 加强行业自律与规范建设 39-41 4.1.1 走低价或免费策略 39-40 4.1.2 走循环利用策略 40 4.1.3 走版面精简策略 40-41 4.3 积极应对新媒体 41-42 4.3.1 报纸内容的数字化 41 4.3.2 坚持―内容为王‖ 41-42 4.3.3 综合利用新媒体资源 42 4.4 努力打造品牌形象 42-44 第五章 泰国报业的发展趋势略论 44-49 5.1 泰国报业将继续快速发展 44-45 5.1.1 新媒体设备昂贵 44 5.1.2 国民教育的普及与提升 44-45 5.2 泰国报业将实施多元化经营 45-46 5.3 泰国报业将走向小型化出版 46-47 5.3.1 内容篇幅小型化 46 5.3.2 报纸规格小型化 46-47 5.4 泰国报业将实现多终端阅读 47-49 结论 49-50 参考文献 50-55 附录：访谈内容样本 55-59 攻读学位期间取得的探讨成果 59-60 致谢 60-61 附件 61 |
