Motorcycle industry in Chongqing since its birth date is growing fast, and experience from the skill introduction to digest absorb, from the digestion and absorption to independent development process and now is one of the international motorcycle give birth to three of the eve of the plate. Under the background of today's economic globalization and regional economic integration, as Chongqing make the motorcycle industry of one of the pillars of the industry, how to continue to adhere to the current this kind of superior growth momentum, how in the international business expansion market share, how to enable enterprises to open the domestic market at the same time standard competitive actions become Chongqing motorcycle industry urgently needed treatment results. The motorcycle industry in Chongqing as the research object, joint Chongqing motorcycle industry growth characteristics, discuss the outward growth needs and on a very competitive potential market in Thailand analysis proposed complete motorcycle industry in Chongqing in the Thai market continuous safety countermeasures and suggestions for the healthy growth. International scholars in the previous literature of Chongqing motorcycle domestic market development and transnational operations research literature focused to discuss on transnational operation way and location selection factors. These two aspects of the research on this paper has a strong point of significance. However, international scholars insist on foot the facts of the Chinese motorcycle industry of multinational operations research actually not systematically and completely, it is not presently joint Chongqing motorcycle and Thailand motorcycle market with profound research, in this research has a strong theoretical significance. The motorcycle is the main pillar of the Chongqing house property, but also the internationalization progress of concern property. Discussion on the international way of Chongqing motorcycle enterprises and its stage characteristics, analysis of the growth stage of the enterprise itself, it can provide the decision for the development of the international operation of the enterprise supply decision plan reference. This paper has certain characteristics in the way of application and research results. The choice of transnational operation state object, the previous discussion of multinational operations important concentrated in the enterprise of vigorous state and enterprise transnational operation and investment research, but on economic owe flourishing region detailed field studies actually does not see more. Thailand is the focus of the economic development of the Mekong River, in the northwest Asia with the leading sheep and the growth of the export of radiation. Choice of Thailand as a state of affairs based on the facts of the Chongqing motorcycle industry, through the process of scientific and comprehensive evaluation model to draw the best investment area. (2) research methods, this paper uses empirical research methods. Because of the author in the Thai study task 1 and a half years, been participating in Thailand International Motorcycle Market Research and engaged in motorcycle import and export tasks of practical task, field collected detailed Thai motorcycle industry data, and a large amount of translation of foreign materials and achieved the basic data for the research. In this paper, through the process of data to establish a quantitative analysis of the model, the Chongqing motorcycle industry in Thailand investment to enter the best choice. This paper is important from the following aspects: (1) research on the status quo of the development of Chongqing motorcycle industry. Starting from the significance of research of motorcycle enterprise internationalization, the joint multinational operation actual, from the Chongqing motorcycle industry growth process, Chongqing motorcycle enterprises internationalization present situation, of the Chongqing motorcycle industry development trend, and Chongqing motorcycle industry in Thailand growth existence results four side facing Chongqing motorcycle industry development present situation carries on the analysis. (2) Chongqing motorcycle industry needs analysis of external growth. From the market, the pursuit of type of transnational operations cause, commercial replacement type based multinational operation motivation and skill acquisition type of transnational operations cause three forms to the Chongqing motorcycle enterprises transnational operation carries on the reason analysis; at the same time motorcycle industry in Chongqing is the premise of the multinational operation is because of its cost advantage and skills of comparative advantage, industrial cluster support and administration policy belongings to lure. (3) taking Thailand as an example, combined with the status quo of Thailand's domestic motorcycle market analysis, the feasibility analysis of Chongqing motorcycle in Thailand. Chapeau is the birth of Thailand international motorcycle industry, sale, import and export situation analysis, and then come to the Chongqing motorcycle industry in Thailand to actively microeconomic policy with price advantage, cultural superiority, and advantage. (4) the quantitative choice of transnational operation. This paper from the business into, and contract type enters, investment into the premise of the three method combined with the enterprise itself, product of technical difficulty level, entrepreneur identity and international situation factor the influence enterprise internationalization path selection an important factor that transnational operations into quantitative method choice, Chongqing motorcycle internationalized way of ordinary roads is proposed. Through the research of the process system, the main research conclusion is Chongqing motorcycle enterprises internationalization way into the method of choice, medium in Thailand, for example, Chongqing motorcycle enterprises in Thailand operation of the best entry form is the form of foreign direct investment. The detailed operation of the form (1) give birth operation system select sector into the formal; (2) the creation of multinational subsidiary enterprises; (3) the first partnership and sole method. The strategic suggestions for the transnational operation of Chongqing motorcycle in Chongqing (1) to strengthen the external capital integration of Thailand motorcycle industry; (2) to strengthen the management of the industry and the access to the industry; (3) to strengthen the management of the Chongqing municipal government in Thailand 目录: |
