摘 要
在经济全球化的背景下，公司之间竞争越发激烈，除了硬实力的摩擦，也有软实力的对碰。公司文化作为公司的软实力之一，也扮演着越来越重要的影响。每个公司都有自己独特的文化，自己独特的管理方式和解决问题的办法。公司文化于公司就如个性之于个人，英语论文题目，是公司不可分割的一部分，英语论文，也是公司在竞争中出彩的有力武器。我国改革开放三十五年来，虽然取得了巨大的成就，但由于中国公司起步慢，与西方差距较大，因此公司文化仍然有待发展。中西方文化也存在异同，对公司文化的形成也会有潜移默化的影响。本文以中国电商巨头阿里巴巴公司文化和西方搜索引擎巨头谷歌的公司文化做比较略论，提出一些中国公司文化形成过程中的问题和不足，以求解决，为形成中国公司文化添活力。
关键字：公司文化； 中西方； 差别
Abstract
Under the circumstance of globalization, the competition between enterprises is getting heater and heater. Apart from the fight in which hard power plays a role, a battle in which soft power takes part is rolling on. Corporation culture, one of the soft powers of an enterprise, therefore is becoming increasingly significant. Each enterprise has a unique culture, which manipulates its methodology of managing and problem solving. Corporation culture to a company is what personality to an individual. It is an indispensable part of a company as well as its effective weapon to win it a nice battle. Now it is the 36th year since China’s opening and reform, though great achievement has been made, the Chinese corporation culture is still waiting for improvement due to most of the Chinese enterprises are slow starters who lag behind the western world. Meanwhile, differences between the cultures of the east and west also exert a subtle impact on the form of corporation culture. This paper, with a comparison between the Chinese E-commerce giant, Alibaba and another giant in the community of search engine, aims to point out some shortcomings in the forming of Chinese corporation culture so as to solve the problems and breathe life into the project.
Key words: corporate culture; western and Chinese; differences
1 Introduction
1.1 The definition and overview of corporate culture
Every organization has a unique culture, with its own history, its own ways of approaching problems and conducting activities, its own mix of managerial personalities and styles—in other words its own atmosphere, folklore and personality. A corporation, however large a scale it has or an ample profit it makes, is guided by its corporate culture in its business operation. Here what I mean about corporate culture refers to an organization—an enterprise, a branch of an enterprise, or a team in which members share values, symbols, beliefs and norms of behavior with each other. Since it is a category consisting of many aspects including spiritual, and non-material factors, it is not easy to define and mater it. Therefore, an enterprise is most estimable only for being armed with an excellent corporate culture, and thereby stands to an invincible position in the fierce competition.
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