Abstract
Over the past few decades, Walt Disney Company exports enormous cultural products including movies, TV programs, as well as theme parks and so on. As these products become a hit, more and more people start to worry that Disney cultural expansion to other parts of the world would inevitably bring great challenges to the destination countries and regions and the gradually formed Disney cultural hegemony would take other cultures to the brink of extinction. The phenomenon of Disney cultural expansion becomes the focus of many researches.
This paper tries to explore deep into Disney music from the perspective of cross-cultural communication to find out the content of its cultural expansion, that is the cultural values reflected and conveyed in Disney music. Moreover, by analyzing the features of tune and lyrics in Disney music, it hopes to find out the possibilities of Disney cultural expansion and why Disney music can be so popular all over the world. After that, it presents exploration of specific forms of Disney cultural expansion by specifically analyzing the features of music in Disney movies，英语论文，英语毕业论文，Disney Broadway musicals and Disney theme parks. At last it concludes the strategies and tendency of Disney cultural expansion in this area of globalization.
The result of this thesis will help Chinese have a sober understanding of the secret behind Disney’s cultural expansion and better protect Chinese culture from being wielded and damaged by global corporations through their business activities.
Key words: cross-cultural communication, Disney, cultural expansion, music, values
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