Abstract: As a way of propagating and transmitting information, advertising plays a vital role in the development of society and economy. Its function can not be underestimated. Advertising English is a special applying language when it compares with others like literary and technological languages. It has become indispensable of daily life because of its particular characteristics and charm. The paper starts with briefly introducing the history, definition, classifications and functions of advertising. Then, it mainly summarizes and analyzes major linguistic characteristics of cosmetic advertising English, including two aspects on morphology and syntax. Finally, it shows the conclusion that people can understand well if they try to learn and master the features of advertising English. The paper aims to bring some enlightenment to the understanding of advertising language and get a better demand of English.摘 要: 作为一种宣传和传播信息模式，英语论文题目，英语论文，广告在社会和经济发展中扮演着重要角色。广告的影响不容忽视。广告英语是一种独具特色的运用性语言。它同文学语言、科技语言等相比有许多不同之处。它具有独特的特点和魅力并已成为人们日常生活中一个不可缺少的组成部分。本论文首先简单地介绍广告的历史、定义、分类和影响。然后重点归纳和略论化妆品广告英语在词汇和句法两大方面的主要语言特点。最后得出结论：如果我们学习并掌握广告英语的语言特点，就能更好理解和欣赏广告英语。本文旨在为更好理解广告英语，提高英语水平带来一些启迪。 Introduction Advertising, just as its name implies, means publicize and transmit information in order to make everyone know. It has been gone through a rapid development. Nowadays, advertising is everywhere. It is indispensable to the economy of any country in the world. The importance of advertising in individual countries depends on the nation’s level of development and national attitude toward promotion. Typically, advertising expenditures are higher in countries with higher personal incomes. (Xu 2017) And in the process of globalization, there were a lot of trades done among countries and there will be even more in the future. During the introducing and trading processes, people gradually realized the importance of understanding of each other’s advertising language. Since then people began trying to know about its functions, nature, characteristics and so on. They did lots of study on it. As time goes by, advertising English became popular since it owns most speakers. Until now, advertising English is still the research target. Similarly, in China, advertising is becoming more and more active and sophisticated. And with the entry of China into WTO, China’s advertising expenditure has grown and will undoubtedly continue rising up. It really plays and will always play an irreplaceable role in economic development. During the development, English plays a vital role. Up to now, lots of researches and studies have been done on advertising English. The wide use of advertising has created a special style of English—advertising English. Its unique features, simple language and immense attraction separate it from other kind of language. In the development of advertising English, this kind of language has formed its own features in several aspects. As a way of propagating and transmitting information, advertising’s role can not be underestimated because it is not only an artful technique in persuading people to buy, but also gradually has become a must for social communication which in turn influences the development of society and economy. Nowadays advertising has penetrated into every corner of our life as its transmitting media in many forms: newspaper, magazine, TV, radio as well as network. The goal of advertising decides its language to be simple and direct, distinct fro |
