An Analysis on the Language Features of English Slogans in Advertisements
Abstract
As a way of propagating and transmitting information, advertising’s role connot be underestimated because it is not only an artful technique in persuading people to buy, but also gradually has become a must for social communication which in turn influences the development of society and economy. The purpose of this paper is to study the linguistic features and sociological features of advertising English, in the hope to help copywriters at home markets in their creating process.
The goal of advertising decides its language to be simple and direct, distinct from the characteristics of other discourses. Thus an analysis on the linguistic features of advertising English in the linguistic field is worthwhile. Under such circumstances, a study on the linguistic features of advertising English will have practical effects on the composing and translating work of the copywriters.
The whole paper is divided into 3 chapters. The first chapter give a brief introduction on the roles and definitions of advertising and discuss the features and characteristics of English slogans. The second chapter starts from the theories in syntax, lexicology, rhetoric and ends with the linguistic features analyzed in the field of discourse analysis.The third chapter
The fourth chapter combines the viewpoints from the previous chapter third and explores the effect of the advertising English as a whole advertising process. The last chapter, also the conclusion part, shows that though advertising language appears to be flowery and refined, its content is no better than commonest language could convey. By exposing the various techniques advertisers have employed in their writing, this part hopes to remind consumers that advertising English is gradually attaining the negative and ambiguous role in guiding people to buy.
Key words:Advertising, English slogans, language features
Contents
Introduction 1
1 A brief introduction to advertisement 2
1.1 the effect of advertisement 2
1.2 the effect of slogan
1.3 the characateristics of slogan
2 Linguistic features of English slogans
2.1 syntax features of English slogans
2.2 lexicology features of English slogans
2.3 rhetoric features of English slogans
3 The differences of English usage among different slogans
3.1 the differences caused by different cultures
3.2 the differences caused by different environment,media,customers and contents
Conclusion
Works Cited
Acknowledgments
Chapter 1 : A brief introduction to advertisement
1.1 the effect of advertisement
Advertising ,as a crucial mean to bridge manufacturers over customers,has played a very important role in our life since long before.From the history perspective ,advertisement means transporting the information of the products and services to customers,which contribute much to our economic growth.Nowadays,however,advertising has surpassed its tradional functions and become a social and culture force.The time has seen significant changes in society and technology that set the stage for modern advertising.
The effect of slogans
Slogans is part and parcel of the advertisement.It has a original meaning of “shouting loudly”,wh，英语毕业论文，英语论文范文 |
