ABSTRACT This study focuses on the conceptualisation and application of the sufficiency economy concept for use in organisation management strategy. This is aimed at understanding the deployment of the sufficiency economy principle in enterprises in Thailand as well as examining the relationship between fhe application of the sufficiency concept in organisational strategies and their performance. From an empirical investigation, a firm's financial performance is influenced by various concepts of moderation principle, consisting of "leverage financing and capital structure", "appropriate levels of growth and spending", and "thorough evaluation of investment projects". The neutrality way of business operations is then able to strengthen a firm's financial performance. Regarding the non-financial performance, the knowledge application and morality conditions seems to be influential factors. "Efficient database and environment monitoring" and "integration of CSR into firm's operations" are of prime concern for achieving higher non-financial returns. Therefore, the moderation principle, knowledge application condition, and morality condition are of critical importance to a firm's performance. These factors should lie at heart of business management in order to enhance performance, stability, and sustainability of organisations. INTRODUCTION The concept of a sufficiency economy is widely known throughout Thailand because His Majesty King Bhumipol Adulyadej, who is the greatly respected, developed fhe principle. Consequently, the philosophy of "Sufficiency Economy" lies at heart of all Thai people and has been regarded as a panacea for various recent business and economic problems. This is because the concept can lead to fhe balanced and sustainable development as well providing help for firms to cope with uncertainties (Ananfhakul, 1998; Wong Cha-um, 2017). The sufficiency economy refers to a middle path of principles for appropriate conduct. In this respect, sufficiency focuses on moderation, reasonableness, and self-immunity mechanisms in any challenge from external and internal factors (Piboolsravut, 2017) The sufficiency concept is then of utmost importance in protecting people and firms from adverse sudden effects as well as relieving problems, (Sussangkarn, 1999). This also sheds light on the necessity for Thai business organisations to apply the concept in strategic practices. However, the understanding of this concept remains limited and there is lack of a database regarding fhe connection between the concept and business enterprises. Therefore, research into the topic of "Sufficiency Economy Principles: Applications for Organisation Management Strategy" deserves significant attention for in-depth study. The figure one displays the framework ofthe study. OBJECTIVES The focus of this study is on the conceptualisation and application of the sufficiency economy concept for use in organisation management strategy. The discussion is also impact on organisational performance. The following research objectives have, therefore, been set: To understand the deployment of the sufficiency economy principle in enterprises in Thailand To investigate the extent of the sufficiency concept when applied to the management strategies of enterprises in Thailand To examine the relationship between the application of the sufficiency concept in organisational strategies and their performance BRIEF REVIEW OF LITERATURE The sufficiency，英语毕业论文，英语论文题目 |
