“探究欧洲”旅行社的促销计划-Promotional Plan for “Explore Europe” Travel Agency
This report aims to promote a new travel agency, which is a subordinate travel agency to China Travel Service. China Travel Service is a short term of China Travel Service Head Office Co., Ltd, which belongs to China National Travel Service (HK) Group Corporation. Now China Travel Service Head Office (“CTS”), China Travel International LTD.(“CTI ), China Merchants International Travel Co., Ltd(“CMIT”), China Travel Service (Hong Kong) Limited (“CTSHK”) and the oversea branches combine into one company of travel service plate, which is titled as China Travel Service Head Office Co., Ltd. (China Travel Service). Although it firstly started as travel agency that provided travel service for oversea Chinese, foreigners in Hong Kong, Taiwan and Macao, now, with the efforts of generations, it already developed itself to be a comprehensive international travel agency. The main business of China Travel Service Head Office Co., Ltd includes outbound travel, inbound travel, domestic travel, business travel, MICE, visa application service and flight tickets reservation. For now, China Travel Service Head Office Co., Ltd will achieve the goal of establishing 8 plate companies, 150 subsidiary companies, 500 wholly-owned agents domestically and globally (China Travel Service Head Office Co., Ltd). After merge with CTS Group in 2017, China National Travel Service (HK) Group Corporation has been one of the top lists in china tourism industry, which is with the largest domestic operation scale and several millions of tourist clients annually. The business of the company is very exhaustive. It can provide almost all the kinds of travel service. However, with the needs of new business, we decide to open a travel agency, which provides the same qualified and professional travel service but with some specialties. The name of the travel agency is titled as "Explore Europe" (EE) for now. Target Customer As a travel agency, it usually provides the travel product and service, such as the flight ticket, recommendation, sightseeing arrangement and etc. The travel agency, like China Travel Service Head Office Co., Ltd, not only has department in the local country, but also has the travel agents and cooperation companies in other countries. The modern travel agency can be concluded to start from the establishment of Thomas Cook, which set a chain of agent in the late 19th century. The first travel service is provided for 570 passengers transported by the Midland Countries Railway (Johri, 2017) Usually, there are mainly two kinds of travel for Chinese people to oversea countries, which are the official travel and private travel (Li and McCleary, 1996). Official business travel is the business trip assigned by the government organization or the commercial organization. It is usually paid by the organizations. Private travel is the most common travel type nowadays. People use their holiday to travel around for relaxing and exploring the different in the world. There is another new kind of travel emerging in the new circumstance, the student travel. Students travel is the new type of travel. It includes the short-term travel that the students go to other countries to see and experience, which can be classified the ，英语论文范文，英语毕业论文 |
