网范文:“How To Create A Successful Professional Speaker Website ” 宣传自己,通过网站是一个比较好的选择。这样做的措施是通过一个网站,建立一个好的形象。下面是建立一个网站所必须的一些因素,首先是主页,这个页面应该有你的照片封面,你最令人印象深刻的地方。能提供什么,自己独特的一面在哪里,另外,还有传记,比如自身的工作经验,英语论文网站,以及能提供的服务,此外话题也是十分重要的,不要以为可以通过一个话题来取悦每个人。下面这篇互联网范文主要阐述了一个网站应当包括的内容。
There are thousands of people who are or want to be professional speakers. You have so much competition that you have to be creative in how to differentiate yourself. One way of doing this is by making a great first impression with your website.
Speaker bureaus and meeting planners often book a speaker after looking at their website so there is an expectation that a speaker website be sophisticated and complete. Following is a list of what every speaker website must include:
* Home Page – This page should have your best photo, your most impressive testimonial and emphasize what makes you different from other speakers. What can you offer that no one else can or what’s your unique angle or perspective?
* Biography – Include all of your professional experience including what you accomplished before you became a speaker.
* Services – Even though you think that people can tell you are a speaker tell them again anyway. Let them know if you offer keynotes, workshops, facilitation, etc.
* Topics – On this page less is more. Don't try to offer a topic to please everyone. Only offer topics within your specialty.
* Client List – Include this even if your client list is short. You may include both paid and unpaid engagements. Make note of clients with repeat engagements to build your credibility.
* Testimonials – Don't hide these on a page on your site. Add them to every page and ask clients for video testimonials whenever possible.
* Video – If you want to get booked you need a video. Try calling local organizations and offer to speak for free in return for bringing a camera crew. Link to your video from every page of the site.
* Pictures – You should offer both high resolution and low resolution head shots for both web and print use.
* Logistics – Let potential clients know how you travel and what technical requirements you may have.
* Content – Show off your expertise with free articles, a blog or regular social media updates that stream to your website.
* Lead Capture – Ask people to register for your e-zine or blog updates so you can keep in touch.
* Social media – Display all of your social media site icons with links to your profile.
* Contact Information – This should be on a page by itself with a contact form and then on every page at the top or bottom.
This list is a great starting point to satisfy meeting planners and potential clients but the most important point you should remember is to differentiate yourself from the thousands of professional speakers who are competing for the same speaking engagements as you. ()
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