First of all, as consumers, they must have some legal knowledge, and they must know laws, understand laws, and legitimize their rights. Customers can use following ways to protect their right. First, understand the People’s Republic of China Consumer Protection Law. Consumer Protection Law clearly state consumer rights, and it is the reason for consumers to protect themselves in permissible ways. Second, understand the products well before buying property. Know the types of goods, specifications, performance, materials, structures, certification, manufacture date, expiration date, instructions for use, service and other related merchandise to their specific situation, trademark, manufacturer, producer, and distributor. Third, save proof of purchase. After the purchase, clients should request sellers’ invoice, receipt or other written proof material, so when compromised, these materials can effectively claim. Auto-negotiate with the businessmen. When consumers find the goods do not conform to their needs, they should communicate with the businessmen for the first time, and pointed out that their products do not meet the purpose and apply for a replacement. This is because business operators shall ensure that the commodities and services they supply meet the requirements for personal or property safety. As to commodities and services liable to harm personal or property safety, business operators shall give the consumers truthful explanation and clear out warnings, and shall explain or indicate the correct ways of using the
Commodities or receiving services as well as the methods of preventing damage. Business operators shall, upon discovery of serious defects of the commodities or services they supply which are liable to harm personal or property safety even though the commodities are correctly applied or services are received in a correct way, immediately to the administrative departments concerned and inform the consumers, and adopt measures to prevent damage. Online shopping-seven days no cause to return, and online shopping is very convenient. But the data also brings great challenges, privacy protection is one of them, so consumers should pay attention to protect their privacy. According to Lan (2017), “Special problems arising from online shopping and personal information protection have been outlined and dealt with properly.” From March 15, 2017, for online shopping, if products do not meet consumers’ needs, they can have no reason to return. The premise of no reason to return is that the products have not been opened. And avoid giving your personal information online. One of the best ways to protect your consumer rights is to be knowledgeable about online scanning techniques, which grow more advanced every day. Do not provide your personal, credit card or email address out unless you know you are using a trusted site. Fourth, call 12315 for help. If consumers communicate with the merchant having no avail, they can call 12315 phones to conduct rights through legal channels. This approach is the most direct and effective way to protect legal rights. Unscrupulous businessmen can get the most effective punishment. Before calling 12315, it is best to retain a valid certificate of improper trading businesses. All in all, to be a happy customer civilization. Consumers’ attitudes have a significant impact on purchasing behavior (Wang, 2017). When customer rights are violated, they can protect themselves through various means. At the same time, we have to realize that we cannot use falsify evidence to harm the interests of businessmen. Please remember to be a happy customer civilization. There are two examples: in Beijing, a woman named Hu Juan, she ate in a restaurant. After dinner, she found that her purse lost, and in this time, she had no money to pay the meal and she called the waiter for help. However, the waiter asked Miss Hu to pay the meal and pointed the placard which says “please take care of your property, if you lose something, it is your business”. Miss Hu was very quiet and called the police. At last, the police investigated the case, and Miss Hu did not pay the meal but the restaurant paid her compensation 1000 yuan. Miss Hu knew the law and used it to protect herself successfully. The other example, in Xi’an, a senior high school student named Cuicui who is a boarding students, she bought a new shirt in a small shop when she went back to school, but when she went back to her dormitory, she found it that the shirt had quality problem and she could not put it on. She did not know how to do but cry, and her deep heart, she blamed herself for her wasting money and her low resolution. She suffered property damage and mental anguish. It is clear that Cuicui has no legal awareness so that she cannot protect herself in a legal way. Clients should be afforded the ability to choose their products. This has led to legislation against monopolies. If competition and choice are unavailable for certain products, the customer must be given a fair price and quality. It should make sure all businesses have the proper licenses before buying from them. This is especially critical with medical personnel, lawyers and contractors. Almost any business must register with a state or national agency.
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