机会和威胁，如SWOT略论的主要外部条件，在评价公司经营绩效的收获更多的供应起着至关重要的影响。在SWOT矩阵，英语论文网站，英语论文范文，机会是外部因素，积极与条件，同时，威胁是对环境产生反应的因素。机会和威胁，共同贡献的外部业务略论。外部环境略论的意义是帮助一家企业预测并与周围的变化保持同步。通过与商业环境的发展，该企业能够维持和加强其竞争优势，并避免潜在的陷阱，这最终可能提供良好的财务业绩。
To conduct a general and comprehensive evaluation over the external environment, the following six factors ，which are demographic, sociocultural, political and legal, technological, economic and global aspects are often taken into consideration. To have a comprehensive business judgment of Mow More Supplies, influencing factors are to be discussed to make a clearer view of the opportunities and threats it encounters in the current situation.2. The Opportunities Analysis From the perspective of demographics, due to its focused marketing campaign in the east Mississippi, Mow More Supplies could keep its current market share in the east of Mississippi and at the same time expand its business to the neighboring area and states around Mississippi, for example, Alabama. Concentrating the marketing activities in the east of Mississippi only could maintain its competitive advantages in the short term, however, for the longer term, to sustain a healthy financial performance, it is advisable to expand its marketing coverage to the neighboring areas. It is because lawnmower spare parts are standardized hard wares which can be applied on the common machines no matter where they are produced and consumed. Therefore enlarging the covering area can be a good way to circulate its stock and amortize its high expenses on the storage and shipping.
From the aspect of sociocultural, American residents have a habit of regularly mowing their lawns for the beautification of their living environment. In this case, high frequency use of lawn mowers directly leads to an increasing demand of spare parts. Seizing this opportunity, Mow More Supplies could target the lawn mower owners and offer service packages which include the spare parts often used and the repair service as well. In this way, customer loyalty could be quickly established through purchasing a comprehensive service at one time.
From the point of technology, in order to run a smooth and efficient delivery system, Mow More Supplies adopts an advanced storage system into its working system. By keeping a full range of stock in hand, Mow More Supplies can fill the demands of its clients. In other words, through abundant spare parts storage, it can fulfill the needs of the clients timely which could keep and develop more clients.
In regard of the economic factors, GDP of the targeted market plays a key role in the business performance. At present, the United States is experiencing a slow but steady economic recovery. At the same time, unemployment rate is declining gradually. Therefore, the overall economic situation is developing upwards which lead to a higher net disposable income among American households. With more disposable income in hand, it is an opportunity to Mow More Supplies to promote its products among households and lawnmower proprietors.
Changing society often brings forward negative uncertainties to one company, which often leads to misjudgments to the current situation or poor financial performance. Considering political and legal factors, the minimum wage is an influencing factor which might contribute to the decline of the profit. The fluctuation of the minimum wage level has a direct impact on the expenditure of one company. An increase of minimum wages not only pushes up the operation cost, but also forces an increase of the price which results in a runoff of the customers. The profitability of the company cannot be easily predicted and controlled which might lead to a less favorable financial performance.
Furthermore, Porter’s Five Forces Model is also often adopted to evaluate the external environment.
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