本文主要讲述的是对于协作消费的意见的范文。文章主要从日渐与我们的生活密切相关的通讯工具等进行略论阐述。从简单的社交网络已延伸到交易量从商品到服务，英语论文题目，也进一步分心协作消费存在的好与坏作用，同时也提醒人们关于协作消费需要用正确的眼光去了解认识。
Collaborative consumption, a phenomenon appeared years ago, is being raised to greater popularity with the uprising influence of social media and e-commerce platform, such as facebook, twitter, e-bay, etc. The idea was originally a form of “sharing” goods between people, e.g., two can share a single CD together with only one purchase, and two can share some food with cheaper price (Marketing: 54). The Financial Express: Dec 24, 2017). The first economists who have raised the issue were Marcus Felson and Joe L. Spaeth who introduced the term in 1978, discussing the sharing of cars (. The content of collaborative consumption contained only goods originally, but the social network has enabled the trade content extending from goods to service, such as more people sharing a trip service, babysitting service, or even more (Botsman: 28). Collaborative consumption was meant to enable people to get as much enjoyment as possible with less expense; however, under the circumstance of consumerism and environmental damage, collaborative consumption has been offered new ideals—a means to stop people from overconsumption and save the limited energy and resources of the earth. It is a movement concerning not only the new ways people spend their leisure time, but also how would people review their world in a sustainable way. Although there are a few problems existing within the movement itself, and we can expect a lot of resistance coming from various aspect, we may still believe that collaborative consumption will become a trend in the near future, particularly among young people and those who do not have sufficient fund to enjoy themselves.
Collaborative consumption thrived around 2017-2017, when the financial crisis hit most part of the world hard. The example of “Parkatmyhouse”, a parking lot sharing website which emerged in Britain in 2017, was a sample of the collaborative consumption approach made by people at that time (Botsman: 28). The idea of collaborative consumption can also be told in this example—a sharing of idle assets that actually hold sustainable value undiscovered or not in use. Apart from this, collaborative consumption holds also many other purposes and ideas, typically in terms of purposes of sharing—some people “share for sharing’s sake”, which is frequently seen in times of economic crisis, when people wish to save money to survive the downturn; there is “sharing for joy and profit”, a kind of new pattern of social business established on social networks; and of course there is sharing for profit only, which is what we always see on websites like e-bay. Despite the variety of purposes, the core value of collaborative consumption aims at limiting consumption to a degree which will cause as little waste as possible, while keeping the joy of consumption as much as it could.
Today, collaborative consumption is considered a very fashionable trend, particularly among young people who have comparatively little to spend, and small entrepreneurs who try to build up their own career. Take Geoff Anderson, who posted an article on collaborative consumption to promote his own firm “PixelPin”, as an example. According to the article, Anderson himself was involved into a “peer to peer” model of business accelerator, whose major function is to help people to start a new business of their own. Anderson experienced the “collaborative techniques” shared within the accelerator, and it seems like “running a business inside an MBA course”. To this extend, Anderson mentions that there are multiple mentors who had experience in running business inside the team teaching the business newcomers step by step how to start a new company. The strategy the very accelerator had used is a typical kind of collaborative consumption strategy—sharing the knowledge (good) between a group of people with fewer expenses, and the experiences could be passed on quickly within the team. Anderson concluded in his article that this movement can cut down the wasted development and enable small businesses to thrive (Anderson: 13).
From this particular example we can take a close look to the rhetorical strategies used by the advocates of collaborative consumption—first, they focus on newcomers and new starters, especially those who have less money to spend, such as small businessman, etc.; second, the publicity of collaborative consumption stresses the point that it reduces waste, no matter it is about the waste of time or waste of money. Since the modern society is a fast pace one, and every drop of time counts, collaborative consumption can bring the precious time and money to people so that they will suffer less; third, supporters claim that collaborative consumption can alleviate, or even diminish poverty in some under-developed areas to some extent, as the pattern has been widely used in countries like Bangladesh to decrease the average poverty of the area. To sum up, collaborative consumption supporters focuses on the implication of the following concepts—“fashion”, “efficiency” and “low cost” and work hard to publicize these ideas to potential participants. These rhetorical strategies have very strong attractions towards young people for they have grasped the key issues that will trigger their interests. Being fashionable and efficient at the same time is definitely a cool thing, and the most important thing is that it costs very little, it will be hard for people to reject such tempts.
Collaborative consumption is a notion generated from the highly developed social network service and the growing demand of people who is at lower level of income. It is against the mainstream of the consumption culture of today, which is consumerism, by advocating less waste and more sharing. It encourages people to find more peers from various channels and share the happiness brought by consumptions, as well as saving a considerable amount of money. The publicity of collaborative consumption has been quite a success in general, with developed countries struggling in economic downturn, it has been considered more than ever as a new form of stimulation. For example, Targeted News Service had an article published, calling for the attention of EU market towards collaborative consumption, claiming that it would become eco-friendly, increase social interaction, and allow customer of low income enjoy high quality products (Targeted News Service: Jan 22, 2017).
The campaign of collaborative consumption is gaining more attention and ground in terms of global economy, but it has several potential problems that remain to be seen in the process. The first problem lies with trust and fraud, which has been haunting all sorts of consumptions in all these years. Since it is very likely that people will get in touch with strangers during collaborative consumption, it also increases the risk of being cheated or even getting hurt, and it is hard for victims to their loss to the police since the only channel they know each other is the online platform they have contacted through; also, it would be hard to determine the quality of goods and service merely through online platform and introductions, and if there is anything wrong, it would cause long term complaints between people, so that they will trust collaborative consumption no more. The manufacturers, especially the large ones, would also not want to see such things happen for their sales will be decreased by the trend, they will advocate consumerism by their own propaganda. Also, under the influence of consumerism, people have begun to look for “exclusive” experiences of consumption, which includes the customization of goods and service that stay close to individual aesthetics, which separate them form the possibilities of being shared by a group of people or more. In conclusion, the future is quite promising for collaborative consumption, but it will need to overcome difficulties above to proceed to a brighter vision.
References
Botsman, Rachel. (2017). The Everday Entrepreneur. RSA Journal,Vol. 156, No. 554, pp. 28-29
Botsman, R., & Rogers, R. (2017). What's mine is yours: how collaborative consumption is changing the way we live. London: Collins.
Anonymous. (2017, Dec 24). Collaborative consumption approach. The Financial Express.
Anonymous. (2017, Jan 22). Collaborative Consumption: New Opportunities for Consumers And Businesses on the EU Market. Targeted News Service.
Anonymous. (2017). Collaborative consumption. Marketing, Sep 2017, p.54.
Anderson, Geoff. (2017). Collaborative consumption. Financial Management, Apr 2017, p.13.
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