Abstract: Language is a product of social and cultural development. Thus no language can be separated from its social and cultural environment. A language and its culture are closely connected with each other. Language is the carrier of c...

Abstract: Business English correspondence, with the rapid development of economy and the increasing frequency of international trade, has become a widely-used way of contact and message-conveyer. A polite and well-designed business letter...

Abstract: As a communicative tool, language is very important in intercultural communication. However, body language plays a complementary role to help people transfer information and improve communication. It is an indispensable power to...

Abstract： Herber Paul Grice, a famous British philosopher and professor of linguistics of Oxford University, when he gave lectures at Harvard in 1967, he defined his Cooperative Principle as, Make your accepted purpose or direction of t...

Abstract: As one of the most important processes in business activities, the Business Negotiation plays a significant role in the establishment and maintenance of trade relationship. Any business owner or business entrepreneur knows that...

Abstract: Language is the carrier of culture. Different country has its culture deeply rooted in its language, and in turn, the use and development of language have been greatly affected by the culture. So, learning a foreign language is...

Abstract: Phatic language, first used and demonstrated by the Polish-British anthropologist, B.Malinowski. He holds that phatic language is not intended to communicate information or opinions, but to perform a social task or keep social c...

Abstract： With the development of economic growth, international business activities are increasing day by day. Business negotiation is critical to the success of trade and, ultimately, to the survival of companies. Consequently, negoti...

Abstract： As a way of publicizing and transmitting information, advertisings role cant be underestimated because it is not only an artful technique in persuading people to buy, but also gradually has become a must for social communicati...

Abstract: The process of communication is composed of verbal and nonverbal communication. Nonverbal communication means all the communicative behaviors beyond language. Being used in a wide range, body language is the keynote of the nonve...

Abstract: With a corpus-based Contrastive Interlanguage Analysis method, this paper aimed to investigate the use of semantic prosody of delexicalized adverbs of degree (terribly, awfully and highly were chosen as targets) in Chinese learn...

Abstract: A language not only expresses facts, ideas, events, but also reflects the peoples attitudes, beliefs, world outlooks etc. In a word, language expresses cultural reality. A language, as a system of signs with their own cultural s...

Abstract: Face is a very interesting culture phenomenon. It contains a wealth of culture connotations. People in different culture shaped different face perceptions. Chinese face perception is dominated by collectivism and emphasizes the...

Abstract： With the development of the society, different countries and races of people frequently contact and exchange with each other, so politeness principle seems to be an important principle during the cross-cultural communication....

Abstract： Euphemism, is not only a lingual phenomenon, but also a cultural and social phenomenon. It is like a mirror, reflecting the values, aesthetic conceptions and moral conceptions in some extent. Euphemisms are mild, agreeable or...

Abstract: Festival, as a cultural phenomenon, comes into being during the course of human development and historical evolution. This unique cultural phenomenon embodies human cognition and attention to the natural environments and periphe...

Abstract: English owns the most abundant vocabulary among the worlds languages because of its openness and inclusiveness. In Modern English we can find loan words such as Latin, Greek, German, French, Arabic, Portuguese, Spanish and even...

Abstract: English culture is based on individualism, science and adventure and exploration while the Chinese culture is based on masses, humanism and the relationship between man and nature so thought discrepancies embodied in English and...

Abstract: Advertisement is closely related to peoples life, and it has been regarded as a competitive method in the modern commercial society. The advertising language has its own unique characteristics, and it is concise, implicit, vivid...

Abstract： Fuzzy language appears frequently in different aspects and is used in many domains for reflecting the objective world and expressing the human thoughts. The fuzziness in English for business negotiation will be interpreted by...

Abstract: With the rapid development of economy, Chinas opening up policy has attracted many foreign enterprises. The use of English has become more prominent in business contacts. People who do business should not only master good knowle...

Abstract: Along with the multi-polarization of politics, the globalization of economy and the internationalization of information, the whole world becomes a global village. Now that China has entered WTO and opened its door wider than eve...

Abstract: Business negotiation is a complex human activity, which plays an important role in economic interaction. Actually, it is a kind of economic activity through language. In business negotiation, it improves the successful proportio...

Abstract: In cross-cultural communication, Chinese and English people often encounter difficulties in communication because they are from different cultural background. People are influenced by different cultures, social norms and values,...

Abstract： Proverbs, as a quite important part of language, reflect the colorful life of people throughout history. To a great extent, proverbs can show the values and beliefs of human beings. Thus, proverbs are more representative and p...

Abstract： Generally speaking, human communication consists of verbal communication and nonverbal communication. We all know verbal communication is arguably very important to communication, but we often ignore another one---nonverbal co...

Abstract: Body language, like our verbal language, is also a part of our culture. Since language appeared, body language plays a commanding role as a means of communication, but it is not the only means of it. Nonverbal communication occu...

Abstract: As we enter the new millennium, because of economic development, contact with people from various cultures is increasing. International scientific cooperation is at an all-time high. International trade and tourism is an increas...

Abstract： In recent years, more and more scholars both at home and abroad have realized that vague language, just like precise language, is also a useful means of exchanging ideas that people want to express, and it also plays a very im...

Abstract: After China successfully entered the World Trade Organization in 2017, there have been a rapid development in international trade, and English had demonstrated its importance in the business field as a universal language. Precis...