Abstract This paper aims to analyze how Barack Obama won the voters support in his first term as the President of the USA by means of Aristotelian rhetorical appeals, including logos, ethos, and pathos. Barack Obamas speeches have left a...

Abstract RMB appreciation has great impacts on Chinas foreign trade, national economy and our daily life. Due to the RMB appreciation, the agriculture, textile industry and other industries have suffered serious damage. Therefore, with th...

Abstract The Politeness Principle is one of the important pragmatic principles. It has been studied in all kinds of fields, including academic activity, foreign language teaching, developmental psychology, social psychology, linguistic pr...

Abstract L/C has been the most widely used and the most important way in international settlement. Under the L/C payment, the bank acts as the intermediary and guarantor between the exporter and importer, which helps bank credits step in...

Abstract With the rapid development of economic society, as a means of transmitting information, advertising has become an indispensable part in peoples daily life. Advertising serves as a tool to communicate with customers, to introduce...

Abstract This paper is to deal with dialogues in Forrest Gump from the perspective of Cooperative Principle and to work out how the effect of humor is achieved through the violation of this principle. People sometimes violate the Cooperat...

Abstract Language is not only a tool for communication, but also a mirror of the real world. It can reflect various cultural thoughts and social phenomenon. As a kind of long-standing social phenomenon, sexism must be reflected on the lan...

Abstract Nowadays, under the economic globalization, the internationalization of advertising is becoming increasingly obvious. Much attention has been paid to the advertisements, especially the study of advertisements language. Besides, m...

Abstract Under the impact of economic globalization, companies at home and abroad are increasingly engaged in cross-border activities. Public relations(P.R.), with its irreplaceable role in the establishment of a good image, is attracting...

Abstract With the continuous development and perfection of Systemic Functional Linguistics, increasing scholars at home and abroad devote themselves into the study of the three functions of the theory, including ideational function, inter...

Abstract From the early 1980s, the contrastive rhetoric study has developed rapidly in our country. This article uses the method of contrastive linguistics, mainly exploring and comparing antithesis and allegory, two rhetorical devices in...

Abstract Women are playing increasingly important roles in society today. Wittenberg-Cox (1896) points out that China already has a larger proportion of women in the top staff of management than many western countries. In this research, t...

Abstract The movement of foreign exchange rate has profound influence on the trade balance and the fluctuation of domestic economic activities of a country, especially to foreign trade enterprises. However, the RMB had a continual appreci...

Abstract Aristotles persuasion principle consists of ethos, logos and pathos, is a quite useful rhetorical strategy. Ethos concerns with character. Logos concerns with logic. Pathos concerns with emotion. President Obama is a great influe...

Abstract Public service advertisement generates and develops with the advance of the society. Research on public service advertisement is of great significance to promote the development of public service advertisement and improve the soc...

Abstract With the development of globalization, a lot of foreign films and TV programs are introduced into our China. And Friends is one of them, and it has attracted a lot of attention of Chinese people. Vagueness especially pragmatic va...

Abstract Business negotiation is an essential economic activity. Whether it succeeds or not depends largely on participants use of euphemistic expression. To know the right application of euphemistic expressions, this thesis firstly analy...

Abstract With the rapid development of the world economy, more and more people pay attention to the world economy. Thus, there are many economic discourses appeared on economic magazines. And reporters always use metaphor to describe the...

Abstract With rapid development of the Internet and the fast speed of information delivering, a growing number of companies establish their own homepages with media of the Internet, which makes it the important bridge communicating with o...

Abstract Linguistic taboo is a kind of special and important language phenomenon, social phenomenon and culture phenomenon. Because of its sensibility, people always avoid using it in daily communication. However, as an indispensable tool...

Abstract International business negotiation plays an important role in the import and export trade. Many powerful companies fail in international business negotiations mainly because they lack of investigations about the local culture, an...

Abstract The Art of War is an ancient Chinese military treatise attributed to Sun Tzu. It is the gem of Chinese culture. There is an old Chinese saying business is war, which reflects that the competitive business and military have common...

Abstract With the booming development of economic globalization, there has been a big boost in the number of multinational corporations appearing all over the world. Many people from different countries with various cultural backgrounds w...

Abstract The Shawshank Redemption is a piece of classic work which is extremely encouraging. It contains a profound truth about life. The story tells that a banker Andy is mistaken for the murderer who shots his wife and the lover of his...

Abstract Sperber and Wilsons relevance theory focuses on a cognitive approach to the interpretation of human communication. According to this theory, a variety of possible implicatures can be derived from one utterance, which does not occ...

Abstract With the global economic integration, multinational corporations have become an important part of the global economy. In order to expand foreign markets and survive in the fierce international competition, multinational companies...

Abstract During our daily communication, it is inevitable to come across some embarrassing or sensitive talking. Therefore, in order to avoid those unpleasant occasions and achieve smooth communication effect, people tend to apply euphemi...

Abstract The Truman Show is an American movie. The movie won four 56th Golden Globes Awards and three 71st Oscar nominations. This movie tells about the hero Truman pursuing his freedom. As a typical black humor movie, it is a tragedy as...

Abstract Methodology of Discourse Analysis has been widely used in the study of languages in recent years, because of its objectiveness and practicality. Political speech is one type of English for specific purpose, used in foreign affair...

Abstract Along with Chinas entry to WTO, international trade and cross-culture communication become more and more popular. Table manners occupy important position in the cross-cultural communication. The international and domestic authori...