Abstract It is difficult for most people to make sense of the daily operation and development of business strike us as complicated and abstract. To improve the situation，conceptual metaphors often serve as a vehicle to express the abstr...

ABSTRACT Face culture is a very common cultural phenomenon as well as a social phenomenon that exists everywhere in the world. However, due to the differences of cultures and customs, people from different countries often have different u...

Abstract The quality of a brand name plays an important role in promoting products and service. Now with more and more enterprises entering the international market, a metaphorical perspective plays an important role in making brand names...

Abstract International business English negotiation is the essential part of business activity, and previous scholars have done many researches on it from perspectives of pragmatic strategies, culture differences, translation and linguist...

Abstract The long-lasting and abundant Chinese culture has nurtured the Chinese descendants who are hard-working and intelligent. As an important part of Chinese traditional culture, Chinese food culture attracts large numbers of research...

Abstract In the 2017 United States general election, Barack Obama won a landslide victory against his opponent, John McCain, and became the first black president in American history. He has created a political legend, and becomes the key...

Abstract In Chinese family, parents always hurt childrens face intentionally or unintentionally. But the satisfaction of needs for face is a common pursuit for all people in our life, especially children. This paper, based on the face the...

Abstract Sexism in commercial advertisements is a common phenomenon in our modern society. It is reflected not only in languages in terms of vocabulary, addressing terms and syntax, but also in female images that appear in commercial ads,...

摘要 在当今社会，网络在人们生活中不可或缺，而网络流行语更是广泛地运用在各种网络交际中。网络流行语在网络中不断地复制与传播，成为了模因，并渗透到社会生活中的其他领...

Abstract This paper focuses on violations of Cooperative Principle in Three Idiots. Cooperative Principle is the premise and guarantee for a successful conversation. It requires people to abide by its sub-maxims in the process of verbal c...

Abstract My Own Swordsman and Friends are two most popular situation comedies respectively in China and America, both of which feature with abundant humorous language, high culture-loaded plots and exaggerated performance, from which the...

Abstract This paper analyzes the similarities and differences of the connotative meaning of color terms between English and Chinese and the causes of the similarities and differences through listing several representative color terms. Bas...

Abstract In recent years, China and even Chinese culture are very popular all around the world. In many foreign movies we can find some elements which can represent Chinese history and culture. The two movies of Kung Fu Panda are the two...

Abstract Rhetorical devices always play important and irreplaceable roles in public speeches, which make those speeches vivid, effective and appealing. This paper begins with a brief introduction to the rhetorical devices which are mostly...

Abstract From four main characters of lion, Simba in The King Lion, Aslan in Narnia of the Lion of Witch and the Wardrobe, Socrates in Animals United ,and the cowardly lion in The Wizard of Oz, we have found the heroic qualities in common...

Abstract Death is a part of life. It is accompanied by the birth of human civilization. A funeral is a ceremony for celebrating or remembering the life of a person who has died. Funeral customs vary widely between cultures. This paper mak...

Abstract Nowadays, environmental problems have become the hot topic in the world. The view of anthropocentrism had caused many consequences in the past; human must change their views and values. Animal United reveals the importance of env...

Abstract The color White plays an important part in all the different colors. White color terms are part of human language which is full of cultural connotations. In both English and Chinese, the color white has a long history and are fre...

Abstract Politeness is a common phenomenon in the social life, and it is widely used during our communication. How to communicate with others politely and successfully is very important. Leech proposed the Politeness Principle which inclu...

Abstract The Westward Movement of America is a large-scale territorial expansion. It is characterized by its vast coverage of territory, long duration, and coexistence of danger, competition, freedom and democracy. This thesis first explo...

Abstract Pragmatic ambivalence penetrates every corner of family daily communications and it has been one of the important communication strategies of family members. Pragmatic ambivalence helps family members express their communicative...

Abstract Politeness is a universal phenomenon that exits in all cultures and can be found in almost every aspect of our daily life. No matter it is daily communication or business communication between business corporations, politeness pl...

Abstract Taboo words should be avoided in linguistic communication, but sometimes the use of taboo words is necessary. It may not block the communication but achieve some special effects that other words cant achieve. Based on the Theory...

Abstract Euphemisms are roundabout ways to replace rude and blunt expressions to avoid embarrassment. They can easily be found everywhere in our daily communication and have been paid attention by many scholars. However, the former resear...

Abstract Nattinger rsquo;t be produced or analyzed by grammar rules. business English correspondence is a special practical writing with its own style and characteristics. Present studies pointed out that lexical chunks were frequently us...

Abstract Memetics is a theory to explain the rule of culture evolution. Recently, memetics is applied into many domains, such as psychology, sociology and biology. The language meme makes a difference on the automobile English advertising...

Abstract As we all know, language and culture is closely connected to each other. Language is the carrier of culture, culture is loaded in language. Language is affected and shaped by culture and meanwhile reflects culture. Friendship Pro...

Abstract Today in the 21st century, economic globalization is sweeping the whole world, brand as originated in Europe is different from the general goods and relatively new products have been gradually speed up the pace of global market e...

Abstract As a frequently used speech act in our daily life, refusal has been one of the most popular topics in the research of language in the last two decades. The focus of these studies of refusal speech act lies in many aspects, for ex...

Abstract With the globalization of the world economy, English plays a very important role in the world. Our country urgently needs a lot of outstanding talents for English, but the communicative competence of the students and the effectiv...