Abstract There are many online pop words that adopt the form of metaphor which have played an important role in rhetoric, thus to achieve the effect of humor and vivid. Its connotation not only embodies a kind of cultural phenomenon, but...

Abstract In the past twenty years, many scholars have studied the genre and genre analyses in the field of linguistic research. Many genre analyses of different discourse have been studied in professional settings. But because of the infl...

Abstract With the rapid development of economic globalization, business English correspondence is widely used in all kinds of business activities. Bad news concerning refusal, counter-offer, complains, claims and adjustments will threaten...

Abstract Along with the rapid development of international trade and economic globalization, foreign trade is in a profound development, and cooperation and communication in economics are growing frequently. The development of internation...

Abstract Kung Fu Panda made by Dream Works got great success in 2017. To our surprise, this story set background with ancient China. Kung Fu Panda perfectly integrated traditional Chinese nation and local custom in a Hollywood way. Kung F...

Abstract Traditional metaphor studies often focus on its composition and rhetoric function, regarding it as a linguistic ornament used in a special way in the special time and place. However, modern metaphor theory views it as a cognitive...

Abstract Parenthesis is an additional ingredient which is independent of the main structure of sentences, and it is widely applied in both Chinese and English. However, the previous researches were restricted to the descriptions of its ba...

Abstract Emotion is a more complex and stable experience on the physical attitude, whose specific forms are happiness, sadness, anger, etc. However, metaphor acts as a bridge between the concrete and abstract things, offering the possibil...

Abstract Researches on English automobile advertisements mainly concentrate on the level of lexicology, syntax, rhetoric devices and translation skills. Based on the theory of stylistics, this thesis analyzes the stylistic features of Eng...

Abstract This thesis will take Zhang Delus appliable social semiotics as a theoretical basis with six features to study the advertising discourse. Moreover, this thesis will make some concrete studies on KFC advertisements with the purpos...

Abstract As the rapid development of commercial ads, we can experience a variety of brands on all kinds of media channels. Since 1960s, ads analysis has been a hot topic. Multimodal discourse analysis has been introduced to China for deca...

摘要 随着网络的不断发展，网络语言也变得越来越多，网络称呼语也是如此。在生活中，称呼语起着极其重要的影响，恰当的称呼是语言交流能够顺利进行的重要因素。本文以社会因...

摘要 随着互联网的普及，网络语言的作用力不断在加强。人们的生活越来越受到网络的作用，网络语言独特的特点已经成为人们关注的语言生活现象。本文将在家族相似性这一理论下...

[摘 要] 幽默是我们生活中不可或缺的一部分，是日常生活中交际语言的一种普遍形式。因而，很多学者都对这种语言现象感兴趣，进行了各方面的探讨。突出的代表有美国语言学家...

摘要： 社会文化作用、制约着广告语言及其表达,广告语言则蕴涵或反映社会文化。 研讨中西方价值观，道德观，哲学观及思维模式反映在广告语言中的异同,关于更好的理解和赏析广...

[摘要] 影片在美国乃至全世界都取得了巨大的成功。作为《阿甘正传》中的女主角，表面上看，珍妮虚伪盲从，不懂珍惜与付出。而实际上，珍妮成长与美国二十世纪60、70年代，这一...

[摘要] 《中美文化交流：1840-1949 国际学术研究会综述》提到：中美文化异同之大在世界上是少见的。正因为这种异同，中国和美国才互相吸引并产生作用。 导致文化异同的因素也种类...

[摘 要] 在历史进步和社会发展的漫长过程中，动物与人类保持着广泛而密切的关系，对人类的生存与发展产生了深远的作用。因此，在英汉两种语言中出现了大量与动物相关的词汇，...

[摘 要] 本文从历史角度出发，寻找美国个人主义和中国集体主义的产生根源，发展及变化。由于不同的历史原因所形成的不同的价值观反映在两国文化的各个方面。如在日常生活中的...

[摘 要] 礼貌，作为人类社会一种普遍存在的现象，反映了一个民族的文化素养和修养。礼貌能保持人与人之间的融洽与和谐，消除抵触，促成合作。礼貌用语是各国语言中必不可少的...

[摘 要] 动物习语是英汉习语中的重要组成部分，承载着丰富的文化内涵。由于文化背景不同，表达习惯不同而在语用过程中产生异同动物习语的语用异同与多方面的因素有关，但归根...

[摘 要] 任何一种语言的词汇在不同的文化、社会和历史的视角下包涵有不同的文化内涵。然而在语言的教学和学习的过程中却忽视了这一点。本文主要略论英语词源文化内涵的重要性...

[摘要] 由于人体生理构造的相似性以及汉英民族地域、生态环境、宗教文化的异同性，映射到道德域以及社会等级域的色彩意义既有重合又有分离。有些色彩词从正面的积极意义向负...

[摘要] 作为语言学的重要分支,语用学已经成为语言学的前沿领域，也将成为语言学今后的发展方向。随着语用学探讨的不断发展,对于语境与语意的探讨也随之获得了迅速发展。语意在...

[摘要] 由于英汉文化存在着截然不同的传统和风俗习惯，人们的生活方式、思维方式、价值观念、语言习惯等都有很大的差别，许多日常行为在两种语言的交际活动中也存在明显的文...

[摘 要] 人们习惯性地非常重视言语交际；然而，很少关注非言语交际。在不同的文化里，这种意识倾向往往是导致交流障碍的一个主要的却又总是被忽视的原因。人与人之间的交流并...

[摘 要] 幽默在西方文化中历史悠远，但国内直到20世纪30年代经林语堂先生的译介才初次听闻。林语堂先生对幽默进行了深入的探讨与解释。言语幽默作为幽默的重要组成部分，是一种...

Abstract Idiom is the treasure of the people in the long history created. In daily life and literary works is widely used. Idiom is an indispensable part of language culture. It is in the development of long-term formed its own unique cha...

Abstract At present, there are all kinds of natural disasters and social problems. But governments have no ability to solve these problems all by themselves. They also need the participation of the public. As a result, Public Service Adve...

Abstract Apology is a kind of speech acts. We use it frequently in our daily life. Within the scope of pragmatics and sociolinguistics, it has always been the target of extensive research. When an offence occurs, the speaker will provide...