关联理论视野下俄语广告双关语的解析[俄语论文]

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本论文的标题是《联系关系实际视野俄语告白双关语解析》。双关语,是文字游戏的延长,被普遍应用于告白傍边,从而到达滑稽后果,有其详细的寄义和特定的目标,它是世界列国说话中广泛存在的一种说话景象。俄罗斯学者B.3.Cанников指出在说话学研究中运用双关语的范畴长短常无限的,即双关语仅仅局限于成为描写同音异义词和词的多义性富成心义和压服力的例证。跟着研究的深刻,我们以为双关语对说话学的意义其实不只限于此。对于说话学家来讲,双关语是极富兴趣性的,在某些层面上乃至是举世无双的景象。最近几年来,愈来愈多的说话学家开端存眷告白双关语。说话学者们分离从不消角度对这一说话景象停止了剖析研究。可是从联系关系实际的视角对告白双关语剖析的作品尚不多见,虽然有些学者在剖析告白双关语时提到联系关系实际,但未停止体系的论述,特别是在俄语界。本文恰是着眼于此。本文由以下几个部门构成:引言,三个章节,结语和参考文献。引言部门对双关语的研究现状停止了论述,论证了选题的实际性,说明了研究的目标、义务及立异的地方。第一章引见了告白双关语的概念、特色、分类和功效。第二章是从联系关系实际的角度对告白双关语的运用停止剖析。指出告白外交相符联系关系实际的昭示-推理外交进程。第三章论述了联系关系实际下懂得告白双关语的战略和办法。结语对论文停止了总结并依据文章剖析给出了却论。总之,在现代社会中,双关语作为一种说话艺术饰演侧重要脚色。对告白双关语的研究,不只可以赞助我们防止在懂得俄语告白中发生一些不该有的误解,也异样有助于进步我们的说话教养,造就、强化跨文明认识,有助于懂得平易近族和社会。

Abstract:

The title of this thesis is the analysis of the Russian advertisement pun in the practical view of the relation. Pun is the extension of word games, is widely used in advertisement sideways, so as to achieve the funny consequences, the detailed meaning and specific goals, it is a scene of world widespread talk talk in. Russian scholar B.3.C from a state from the scene of kappa pointed out in the research in the application of category length speaking pun pun is often infinite, only to become a rich description of polysemy homophones and word meaningful and convincing examples. Along with the deep research, we think that the meaning of pun is not limited to this. Talking about the scientist, the pun is very interesting, at some level and in the scene. In the last few years, more and more scholars began to pay attention to the advertising pun. Speaking scholars have separated from the perspective of this speech to stop the analysis of the phenomenon. However, from the perspective of the relationship between the practical and the advertising pun analysis of the book is not more common, although some scholars in the analysis of the advertising pun, but not to stop the system, especially in the Russian language. This article is focused on this. This paper consists of the following parts: introduction, three chapters, conclusion and references. Research situation of pun, Department elaborated, demonstrates the practicality of the topic, the goal, the duty and the innovative research areas. The first chapter introduces the concept, characteristics, classification and function of advertising pun. The second chapter is the analysis of the application of the advertising pun from the perspective of the relationship between the contact. Points out that the practice of the diplomatic relations between the advertising and the foreign affairs is clear and the reason of the fact that the diplomatic process. The third chapter discusses the strategies and methods of how to understand the language of advertising in the practice of the relationship. The summary is the conclusion and gives a conclusion according to the analysis of the. In a word, in modern society, as a pun plays an important role to the artistic side. The study of advertising language, not only can help us to prevent the occurrence of some misunderstanding in the Russian language, but also help to improve our spoken language, creating, strengthening cross civilization, help to understand the people and society.

目录:

俄文摘要   5-7   摘要   7-8   目录   9-11   正文   11-56   参考文献   56-61   致谢   61  

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