中俄电视节目编排比较探讨[俄语论文]

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跟着新媒体时期的到来,我国电视业获得了伟大的造诣,电视台数目增多、电视节目质量进步、内容多元化、形状多样化、电视频道专业化等等。同时,媒体与受众的关系也出现出新的特点,这就迫使电视从业人员不能不为争夺受众、进步收视率停止一些新的思考。因而,俄语论文题目,节目编排改造也逐步被提上日程。但是,我国电视从业者在节目编排方面还有很多不成熟的地方,重要表现在频道全体定位相同、节目编排战略自觉、节目形状趋一致方面,在必定水平上障碍了我国电视业的成长。我国的近邻一俄罗斯在近二十年中停止了数次传媒业的改造,并出现出非常光鲜的特点,其节目编排战略也具有独到的地方。本文经由过程对俄罗斯第一频道和中心电视台综合频道节目编排情形的个案剖析,联合节目编排的普通战略及作用身分,将两国电视节目编排的战略停止了比较,试图归结出俄罗斯电视节目编排的优势和优势,并对我国电视频道的节目编排战略提出建议。

Abstract:

With the arrival of the new media era, China's television industry has gained great achievements, the number of television stations, the quality and progress of television programs, the diversity of content, the shape of diversity, TV channel specialization, etc.. At the same time, the relationship between the media and the audience also has a new feature, which forces television practitioners can not do not compete for the audience, the progress of the ratings to stop some new thinking. Thus, the transformation of the program is also gradually put on the agenda. However, China's television practitioners in the program is also a lot of immature programming place, the important performance in the same channel all the same, the program layout strategy consciousness, the program is consistent with the level of a certain level, the growth of China's television industry. The neighbor of China Russia in the past twenty years stopped several media industry transformation, and the emergence of a very bright characteristics and its programming strategy also has a unique place. This article through the process of the Russian first channel and the central television channel comprehensive channel program analysis of the case, the general strategy of joint programming and the impact of identity, the two countries will be compared to the strategy of television programming, trying to sum up the advantages and advantages of Russian television programming, and on China's television program scheduling strategy proposed.

目录:

中文摘要   8-9   ABSTRACT   9   第一章 绪论   10-12       一、探讨背景和意义   10-11       二、探讨措施   11-12   第二章 俄罗斯电视业发展近况   12-16       一、转型时期俄罗斯电视业发展进程   12-13       二、普京的媒体国家化进程   13       三、新时期俄罗斯电视业的总体特征   13-16   第三章 我国电视业及节目编排发展近况   16-19   第四章 电视频道节目编排策略   19-34       一、节目编排的概念   19       二、节目编排的影响   19-21       三、议程设置理论对节目编排的指导意义   21-23       四、作用节目编排的因素   23-29       五、节目编排的一般策略   29-34   第五章 俄罗斯第一频道节目编排个案探讨   34-43       一、俄罗斯第一频道简介   34-35       二、工作日的节目编排探讨   35-38       三、节假日的节目编排探讨   38-43   第六章 中央电视台综合频道节目编排探讨   43-47   第七章 中俄两大综合频道节目编排比较探讨   47-50       一、共同点   47       二、不同点   47-50   第八章 俄罗斯电视节目编排对我国的借鉴意义   50-55       一、俄罗斯电视节目编排的问题   50-51       二、俄罗斯电视节目编排的可取之处   51-55   结语   55-57       一、本文的主要结论   55       二、本文的创新之处   55-56       三、本文的不足之处及对未来探讨的建议   56-57   参考文献   57-59   致谢   59-60   学位论文评阅及答辩情况表   60  

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