| 摘要:（摘要内容经过系统自动伪原创处理以避免复制，下载原文正常，内容请直接查看目录。） 中国服装对俄罗斯出口固然很年夜，但缺乏在俄罗斯服装市场的著名公司和著名品牌，跟着俄罗斯居平易近支出的赓续增长，他们对高级服装的需求增加很快，而对便宜的高档服装的需求愈来愈少。强化公司设计研发和品牌治理任务已成为进步公司焦点竞争力确当务之急。本文经由过程以歌萨尼亚企业个案研究、剖析、商量歌萨尼亚服装若何从树立自有的品牌，牢牢环绕俄罗斯市场变更，重视自立立异，将产物注入品牌文明，固然还处于边学边走的阶段，然则它已崭露头角，俄语论文网站，本论文分4个部门：1)歌萨尼亚成立的配景剖析。对我国服装业对俄罗斯出口现状剖析。及以雅宝路市场为代表的公司运营现状，凸起品牌扶植的主要性。2)歌萨尼亚企业成长过程。品牌作风地定位，自立研发产物等3)掌握俄罗斯市场特色，随机应变的停止产物市场开辟，摸索公司将来状态。4)找出歌萨尼亚成长中涌现的缺乏，提出响应处理计划。经由过程歌萨尼亚品牌的个例实证了在俄罗斯市场新情势下，中国服装公司应捉住机会，品牌的焦点价值是公司成长的基本动力，俄语论文，确立中国服装产物“质优价廉”的品牌优势，加速翻开俄罗斯服装市场的方法。 Abstract: Chinese clothing exports to Russia is certainly very big, but the lack of clothing market in Russia famous enterprises and famous brands, followed by Russia ranks residents spending increases ceaselessly, increasing their demand for senior clothing is very fast, and the demand for expensive high-end clothing becomes fewer and fewer. Strengthen enterprise design research and development and brand management task has become the focus of the development of enterprise competitiveness is imperative. In this paper, through process gasania company case study, analysis, discuss gasania clothing how from establishing its own brand, firmly around the Russian market change, pay attention to independent innovation, product into brand culture, although also in learning while walking to the stage, however, it has emerged. This thesis divided into four departments: 1) gasania established background analysis. Analysis on the status quo of China's garment industry to Russia's export. And to the Albemarle Road market as the representative of the enterprise operating situation, mainly of prominent brand support. 2) gasania company growth process. Brand style positioning, independent research and development products 3) grasp the Russian market characteristics, adaptable stop product market development, groping in the future state of enterprises. 4) find out the emergence of gasania growth, put forward response plan. Through process gasania brand case evidence in the Russian market under the new situation, the Chinese garment enterprises should seize the opportunity, focus on brand value is basic motive force for the growth of enterprises, establish the brand of China clothing products "quality and cheap", accelerate open Russian clothing market measures. 目录: 摘要 4-5 ABSTRACT 5 第一章 导言 8-12 第一节 中国服装出口俄罗斯的新形势 8-10 一、略论中俄贸易状况 8-10 (一) 中国纺织品出口俄罗斯近况 8-9 (二) 中国服装出口俄罗斯的盈利困境 9 (三) 中国服装应该创立自己的品牌 9-10 第二节 北京雅宝路外贸服装批发市场介绍 10 第三节 歌萨尼亚服饰为个案略论的原因 10-12 第二章 略论歌萨尼亚服饰品牌成长历程 12-22 第一节 歌萨尼亚品牌的建立 12-15 一、歌萨尼亚品牌的特点 12-14 (一) 歌萨尼亚发展的背景 12-13 (二) 歌萨尼亚品牌风格定位 13 (三) 歌萨尼亚品牌的目标 13-14 (四) 歌萨尼亚产品定位 14 二、歌萨尼亚品牌产品开发 14-15 (一) 产品系列的策划 14 (二) 设计理念的形成 14-15 (三) 设计款式的开发 15 第二节 进行因地制宜的略论 15-19 一、强调质量的重要性 15-16 二、略论俄罗斯气候特点 16 三、略论俄罗斯消费者的日常生活惯 16-17 四、略论俄罗斯人的美学观念 17-18 五、提高俄罗斯人对中国服装的认知程度 18-19 (一) 思考新兴渠道的拓展 18 (二) 电子商务厚积薄发 18-19 第三节 略论歌萨尼亚服饰在发展中的问题 19-22 一、产品批量生产品质不过关 19 二、人才流动频繁 19 三、原创性缺乏 19-20 四、品牌理念的脱离 20 五、品牌营销是非常重要的环节 20-22 第三章 结论 22-23 参考文献 23-24 感谢 24 |
