泰国芭提雅滨海旅游的发展近况与对策探讨Study on the present situation and Development Countermeasures of Thailand Pattaya coastal tourism 摘要:（摘要内容经过系统自动伪原创处理以避免复制，下载原文正常，内容请直接查看目录。） 21世纪以来，世界规模内旅游业成长敏捷，跟着经济的成长，人们愈来愈看重精力生涯，旅游作为度假休闲歇息措施的首选愈来愈遭到人们的喜爱。泰国事个传统旅游年夜国，旅游业起步很早，经由多年的成长，泰国的旅游业成为稳固泰国经济的主要行业。峰峦绵延的平地，雪白似银的沙岸，富丽堂皇的梵宇，美仑美奂的王宫，还有仁慈浑厚的国民，得天独厚的地舆地位和丰硕的天然资本、人文资本吸引着世界有数的旅游者们踏向泰国这个“浅笑的国家”。芭提雅(Pattaya)是泰国旅游家当链_上的一颗明珠，位于泰国首都曼谷西北154千米处的芭提雅被称为“西方夏威夷”，是西北亚甚至世界热度极高的滨海度假圣地，第年这里有200至300次、上百人加入的国际会议在此召开；每一年招待旅客100多万人次，支出外汇折合泰币70多亿铢，是泰国旅游业的主要支柱之一，风情万种的芭提雅已成为“滨海度假年夜堂”的代名词。作为亚太地域著名的旅游景点，泰语论文范文，芭提雅遭到了很多存眷。基于对世界经济成长的猜测，世界旅游业涌现了成长区域性同一市场趋向。东亚太区域将活着界六年夜旅游区域中坚持成长速度抢先的位置。世界旅游将进入“无国境旅游时期”。旅游市场竞争将日益国际化。2017年中国一东盟自在商业区正式树立，跟着国度的赓续开放，东友邦家之间的协作赓续增强，区域化的旅游协作和成长将为泰国和芭提雅带来新的机会和挑衅。是以，本论文将核心放在芭提雅这个可以称为泰国滨海旅游的典范上，重要商量芭提雅滨海旅游成长的现状和在旅游业蓬勃成长且竞争剧烈的情势下，经由过程SWOT剖析法对芭提雅滨海旅游的成长停止周全的概述，包含剖析芭提雅滨海旅游成长碰到的成绩及其处理对策。 Abstract: Since the 21st century, worldwide tourism growth is agile, along with the growth of the economy, people have become more and more attention to energy career, tourism as a leisure holiday rest method preferred increasingly by people's favorite. That Thailand is a traditional tourism country. Tourism industry started very early, through years of development, Thailand's tourism industry become the key sectors of the Thai economy is stable. Peaks and ridges stretching flat, white like silver beach, magnificent flying-sky, gorgeous palaces, and kindness and vigorous national, unique geographical location and rich natural resources, human capital attracts hundreds of the world's tourists riding to Thailand, the "smiling country". Pattaya is a bright pearl in the Thailand tourism industrial chain, 154 kilometers northwest of the Thai capital Bangkok, Pattaya is located in known as "Oriental Hawaii", is Southeast Asia and even the world high heat of seaside resorts, the year there are 200 to 300 times, hundreds of people to join the international conference held here; every year to entertain the passengers more than 100 million people, foreign exchange expenditures Thai currency equivalent of 70 billion baht. It is one of the main pillars of tourism industry in Thailand, Pattaya amorous has become synonymous with Hall of the eve of the coastal resort. As the Asia Pacific region famous tourist attractions, Pattaya was a lot of concern. Based on the forecast of world economic growth, the development of the world tourism industry has emerged in the same market trend. East Asia Pacific region will be the six largest tourist area in the world to adhere to the pace of growth in the first place. World tourism will enter the period of no national tourism". Tourism market competition will become more and more international. 2017 China ASEAN Free Trade Area officially set up, follow the country open ceaselessly, ASEAN countries between cooperation continuously strengthened, the regional tourism cooperation and growth will be for Thailand and Pattaya brings new opportunities and challenges. So this thesis will core in Pattaya, namely the model of coastal tourism in Thailand, important discuss Pattaya coastal tourism development present situation and in the tourism industry vigorous growth and the situation of fierce competition, through the SWOT analysis of Pattaya coastal tourism growth stop comprehensive overview, including analysis of Pattaya coastal tourism growth encountered problems and countermeasures. 目录: 摘要 4-6 ABSTRACT 6-7 目录 8-10 图目录 10-11 表目录 11-12 第一章 绪论 12-16 1.1 探讨背景 12-13 1.2 探讨目的 13 1.3 探讨意义 13-14 1.4 探讨内容和措施 14-15 1.4.1 本文内容 14 1.4.2 探讨措施 14-15 1.5 本论文的创新之处 15-16 第二章 国内外滨海旅游探讨进展 16-24 2.1 国内外滨海旅游探讨进展 16-20 2.1.1 国外滨海旅游探讨进展 16-18 2.1.2 中国国内滨海旅游探讨进展 18-20 2.2 相关概念及理论基础 20-24 2.2.1 滨海旅游概念 20-21 2.2.2 理论基础 21-24 第三章 泰国芭提雅滨海旅游发展的SWOT略论 24-45 3.1 泰国旅游发展近况 24-25 3.2 泰同芭提雅概况 25-29 3.3 Strength(S)优势略论 29-35 3.3.1 优越的地理环境 29 3.3.2 丰富的旅游资源 29-32 3.3.3 交通便捷 32-33 3.3.4 滨海旅游产品丰富,旅游活动多样 33-34 3.3.5 住宿方式性多样 34-35 3.3.6 优良的基础服务 35 3.4 Weakness(W)弱势略论 35-39 3.4.1 环境问题 35-37 3.4.2 市内交通建设问题 37 3.4.3 安全问题 37-38 3.4.4 从业人员不专业、素质不高 38 3.4.5 设备不全,技术落后 38-39 3.4.6 财政支持不足,有关政策不合理 39 3.4.7 贫民窟和低收入者群体问题 39 3.5 Opportunity(O)机会略论 39-42 3.5.1 政府的重视 39-40 3.5.2 投资市场潜力大 40 3.5.3 新的外来者 40-41 3.5.4 不容忽视的集群 41 3.5.5 发展空间 41 3.5.6 区域经济发展的趋势 41-42 3.6 Threat(T)威胁略论 42-43 3.6.1 相似景点的竞争压力 42 3.6.2 负面感知 42-43 3.6.3 经济危机 43 3.6.4 政治问题 43 3.7 小结 43-45 第四章 泰国芭提雅滨海旅游发展对策 45-51 4.1 树立滨海旅游可持续发展的理念 45 4.2 发展生态旅游,打造生态型旅游产品 45-46 4.3 加强环境的保护与管理 46 4.4 合理规划城市,完善基础设施建设 46-47 4.5 加强政府的行政管理 47-48 4.6 加强专业人才培养 48 4.7 加强宣传和对外交流,树立新的正面的形象 48-49 4.8 积极参与国际区域旅游合作 49 4.9 不断创新,大力发展高品质旅游业 49-50 4.10 赋予旅游新的意义,使旅游业产生学习和创造的社会价值 50-51 第五章 结论与探讨展望 51-53 5.1 结论 51 5.1.1 泰国芭提雅滨海旅游的发展机遇与挑战并存 51 5.1.2 泰国芭提雅滨海旅游的发展需要遵循可持续发展等准则、不断创新 51 5.2 探讨展望 51-53 参考文献 53-56 致谢 56 |
