中国游客旅游动机、满意度与忠诚探讨一以泰国曼谷为例A case study of the Chinese tourist motivation, satisfaction and loyalty of Thailand 摘要:（摘要内容经过系统自动伪原创处理以避免复制，下载原文正常，内容请直接查看目录。） 今朝旅游业对泰国经济的成长愈来愈有主要感化，由于是伟大公民支出起源。旅游业的成长不只给人们发明了旅游业任务机遇，还进步其他的相干公司，辽阔地分派支出范畴。泰国每一年招待国外旅客愈来愈多，个中中国事重要旅客增多的客源之一。泰国首都曼谷成为中国旅客旅游目标地重要选择。为了使出境的中国旅客安稳增加和旅客花费晋升，懂得旅客的出游念头、满足度和忠实乃是发明利润的主要症结。本研究以到曼谷旅游的中国年夜陆旅客为查询拜访对象，采取实证研究办法，旨在研讨其出游念头、满足度和忠实各自的变量维度，测验考试从三个变量的角度动身，树立实际研究模子，发明三者间的内涵关系，以便为该地的旅游营销运动和将来的成长供给无益的建议和参考。依据文献回想的基本上，泰语论文范文，本研究树立了旅游念头、满足度和忠实上变量的构造方程模子，个中旅游念头采取普遍认同的推力—拉力实际(Push一Pull Motivation)，而满足度从“希冀—纷歧致”(Expectation一Disconfirmation)，’‘值得旅游”(Worthwhile to Visit)，和“标准比拟”(Norm Comparison)与其它景区比拟，对此地更加满足三个方面来考量，忠实度则以“重游”(Revisit)和“推举志愿”(Recommend to the other)两个变量来权衡。经由过程磨练中国旅客的旅游念头、满足度和忠实的构造方程模子发明，旅游念头中的推力和拉力对受访者的满足度存在明显的正相干关系，然则二者对受访者的忠实明显的负相干关系；满足度对受访者的忠实明显的负相干关系。本研究成果对于曼谷相干的当局部分将来营销任务有侧重要的启发，懂得中国旅客的出游念头，无疑将为晋升旅客的满足度施展症结感化，并从研究成果供给了若何晋升忠实措施。斟酌到选择变量的周全性和数据搜集的限制，泰语论文题目，本研究仍须要进一步完美。 Abstract: At present, the tourism industry on the economic growth of Thailand has become more and more important role, because it is the origin of the great civil expenditure. The development of tourism not only gives people the opportunity to work in the tourism industry, but also advances other related enterprises, which is a vast field of expenditure. Thailand, more and more foreign tourists every year, more and more Chinese tourists to China is one of the tourists. Bangkok, the capital of Thailand, has become an important destination for Chinese tourists. In order to make outbound Chinese tourists and increase the steady increase in the cost of tourists to promote, to know the idea of traveling, satisfaction and loyalty is the main crux of the invention of profit. This study to travel to Bangkok Chinese mainland visitors to query visit object, adopts the empirical research method, aims to explore the travel motivation, satisfaction and loyalty of each dimension of the variables, test set out from the angle of the three variables, establish actual research model, invention of the connotation of the relationship among the three, to the tourism marketing activities and future development offers beneficial reference and suggestion. According to literature to recall, this study set up the travel motivation, meet and faithful variables of structural equation model, take medium travel motivation is generally agree with the thrust - actual tension (push pull m), and meet the degree from "Hope - divergent" (expectation Disconfirmation), '' worth of tourism "(Worthwhile to visit), and" standard match "(norm comparison) and other scenic analogy, to the place of more satisfied three aspects to consider, loyalty to" revisit "(Revisit) and elected volunteer" (it to the other two variables to measure. Through the process of training Chinese tourists travel motivation, meet the invention and faithful structural equation model, tourism idea in the push and pull of the degree of satisfaction of respondents exists significant positive correlation, however the respondents of the faithful obvious negative correlation; satisfaction of respondents faithful obvious negative correlation. The research results about Bangkok relevant authorities are part of the future marketing task has important inspiration, understand the idea of Chinese tourists to travel will no doubt promotion passengers meet degree display crux role, and from the research results supply how to promotion methods of loyalty. Considering the variable selection and comprehensive data collection, this study still need to further perfect. 目录: 致谢 5-6 中文摘要 6-7 ABSTRACT 7 1 绪论 11-14 1.1 探讨背景与问题提出 11-12 1.2 探讨意义及目的 12-13 1.2.1 探讨意义 12 1.2.2 探讨目的 12-13 1.3 探讨框架 13-14 2 文献回顾 14-31 2.1 旅游动机文献回顾 14-19 2.1.1 旅游动机的概念 14-15 2.1.2 国外旅游动机探讨 15-17 2.1.3 国内旅游动机探讨 17-19 2.2 游客满意度文献回顾 19-24 2.2.1 游客满意度的概念 19-20 2.2.2 国外游客满意度探讨 20-22 2.2.3 国内游客满意度探讨 22-24 2.3 游客忠诚文献回顾 24-27 2.3.1 游客忠诚的概念 24 2.3.2 国外游客忠诚探讨 24-26 2.3.3 国内游客忠诚探讨 26-27 2.4 旅游动机、满意度与忠诚之间关系假设模型探讨 27-31 3 探讨设计与数据收集 31-36 3.1 探讨设计 31-34 3.1.1 探讨假设模型 31-32 3.1.2 问卷设计 32-34 3.2 数据收集与略论措施 34-36 3.2.1 样本发放与回收 34 3.2.2 数据略论措施 34-36 4 结果略论与讨论 36-52 4.1 受访者基本资料与测量数据的描述性统计略论 36-40 4.1.1 受访者基本资料 36-37 4.1.2 旅游动机—推力因子 37-38 4.1.3 旅游动机一拉力因子 38-39 4.1.4 游客满意度 39-40 4.1.5 游客忠诚 40 4.2 中国游客的旅游动机、满意度与忠诚因子略论 40-49 4.2.1 探究性因子略论 40-43 4.2.2 验证性因子略论 43-49 4.3 中国游客的旅游动机、满意度与忠诚结构方程模型检验 49-52 5 结论与建议 52-55 5.1 探讨结论 52-53 5.2 建议 53-54 5.3 探讨不足 54-55 参考文献 55-60 附录 60-63 作者简历 63-65 学位论文数据集 65 |
