摘 要
随着经济全球化的深入展开和我国对外贸易的不断发展，英语论文范文，英语被广泛运用到各个商业领域，如跨国贸易、海外投资、国际金融、出境旅游和国际运输等。在这些领域中使用的英语可以统称为商务英语。其中，商务英语信函作为一种国际贸易中被广泛采用的交流方式在对外贸易中扮演非常重要的角色，英语论文，比如在回复客户的询盘并报盘、处理业务磋商和保持良好的伙伴联系以及其它一系列的商务功能方面，商务英语信函都发挥着重要的影响，是商务交流必不可少的工具之一。商务英语信函有其鲜明的特点，有着与日常信函及面对面交流不同的用语特征，所以有必要对这些特点加以略论、例证，以更好地指导商务英语学习者和外贸从业人员进行商务英语信函的写作。这篇论文以商务英语信函几大写作准则为基础，主要通过对大量的商务英语信函实例的略论，例证商务英语信函在词汇、句式、篇章上与众不同的用语特征。同时本文将提出加强商务英语学习者与商务活动从业者对商务英语信函词汇、句式、篇章正确运用的对策，希望能在商务英语信函写作方面有所帮助。
关键词：英语商务信函；七C准则； 语言与商务特征；商务信函技巧
ABSTRACT
With the deepening of globalization of the world economy and the constant development of foreign trade in our country, English is widely used in various business fields, such as cross-border trade, overseas investment, international finance, outbound tourism and international transport. This kind of English can be called business English. Among them, business English correspondence as a widely used way of communication plays a vital role in international trade. For instance, business English correspondence is of importance in dealing with enquiries and offers, processing business consultation and maintaining good partnerships as well as other series of business functions. It is one of the essential tools for business communication. Business English correspondence has its distinctive characteristics, different from daily correspondence and face-to-face communication in language use, so it is necessary to analyze and exemplify these features, in order to give instructions on business English correspondence to business English learners and international trade employees. This essay, based on several major principles of business English correspondence, illustrates its unique characteristics of this kind of correspondence in word, sentence and chapter, mainly through analysis of many business English correspondences. Simultaneously, countermeasures will be proposed to enable business English learners and businessmen to use correct words, sentences and chapters in business English correspondence.
Keywords: Business English Correspondence; Seven Cs; Linguistic and Commercial Features; Techniques of Business English Correspondence
Chapter 1 Introduction
Business English correspondence is actually a type of functional official document used by business employees. It is the most frequently used form of communication in the field of foreign trade in China and it is also a kind of important medium to exchange messages and to publicize their company image by the world businessmen, whose contents include establishing business relations, inquiry, offer, counter-offer, order, insurance, delivery, payment, claim and so on. Foreign trade practitioners are supposed to write good business English letters to carry out routine business activities efficiently. |
