摘要：
随着我国经济的迅速发展和成功入世，越来越多的外国化妆品进入中国市场。为了吸引中国消费者的注意，占据一定的市场份额，除了商品本身的质量以外，其说明书也起到重要的影响。因此，化妆品说明书的翻译变得十分的重要。本文主要从翻译目的论来对英文化妆品说明书的翻译进行探讨。文章伊始，作者以英文化妆品说明书作为探讨主题，系统略论了其组成要素，英语论文，英语论文范文，分类，功能，并概述了英文化妆品说明书翻译的重要性以及其在国内外的探讨情况。然后本文就目的论及其三个法则进行简单阐述，最后文章研讨了在目的论指导下化妆品说明书的翻译技巧及应用。
关键词：目的论;化妆品说明书;翻译策略
Abstract:
With the rapid development of Chinese economy and China’s entry into WTO, more and more foreign-made cosmetics sweep into our domestic market. To draw the attention of Chinese consumers and take predominance in the market, apart from the cosmetics’ quality itself, the quality of the translation of cosmetic instructions also plays a great influence on the consumers’ purchasing willingness. Therefore, the translation of cosmetic instructions is of great importance. This thesis will mainly study the translation of cosmetic instructions from the perspective of Skopos Theory. At the start of the thesis, the author will focus on English cosmetic instructions as the object of research and analyze its components, classifications and functions. Besides, it also generalizes the importance of translation of cosmetic instructions and previous studies on this topic at home and abroad. What’s more, this paper gives a rough description of Skopos theory and its three rules. At the end of this paper, it will discuss the translation skills and application of three rules toward cosmetic instructions.
Key words: Skopos theory; cosmetic instructions; translation strategies
1Introduction
1.1 Components of Cosmetic Instructions
Basically, cosmetic instructions contain the introduction of main ingredients, effects, guidance, brand name, manufacture date, expiration date, net weight, manufacturer, address, etc. The first three parts, which are the main body of cosmetic instructions, usually are the most important parts. Therefore, in this thesis, I will pay more attention to the main body of cosmetic instructions.
1.2 Classification of Cosmetic Instructions
1.2.1 Different Presenting Places of Cosmetic Instructions
Cosmetic instructions can de divided into different types according to different criteria. First, they can be classified according to different positions where they are printed. There are instructions on the containers or the packages of the products; they are comparatively short and brief. There is another kind of instruction which is written on a small piece of paper inserted with the products in the packages. This kind of instruction is comparatively longer and gives consumers more detailed information. |
