撰写广告的准则是:统一,连贯和强调,所以在广告语篇中经常使用重复手段,能起到强调影响,另外在广告中的重复不仅仅会表达基本一致的意义(被重复的内容往往是产品的名称、性能、特点等),而且会引起读者的注意,使读者在无意识的情况在把所重复的内容记住,同时也就会对所宣传产品留下深刻的印象。例如:7) It used to be...Location, location, locationBut for your meeting or tradeshowWhat you really need is...Service... service... service (NationalMicroRentals)8) D’lltalianoITALIAN BREADNo SeedsSome breads may look like D’lltaliano, butthey don’t taste like D’lltaliano. D’lltaliano hasthat special taste and texture that makes any sand-wich extra deli，英语论文题目，英语论文 |
