Chapter One Background Introduction and Context
1.1 Necessity of the research
与中国加入世界贸易组织(WTO),中外贸易和不断增加的其他经济活动,技术合作与文化交流与外国国家变得越来越普及。不仅许多中国人出国去做业务,但是也有很多外国人来中国旅游和投资。在这种情况下能够让我们经常接触外国人无论在业务上下文或广大利益导致语言交际的不断增长的需求。作为一天的国际商业事务,商务英语是如此广泛运用在每一个领域,我们的日常生活和日常工作。与业务转型国家中双重增加,商务英语已经吸引了越来越多的兴趣和意识在过去的二十年。因此,许多语言学校通过世界已经开始提供商务英语课程。根据马克埃利斯和克里斯汀•约翰逊,有超过100所学校的这种性质仅在英国,有超过150个商务英语标题在英国出版商的列表,检查董事会提供考试的商务英语;商业英语特别利益集团有超过1500成员在世界之窗。(埃利斯& Johnson,2017,11)从这些统计数据,我们可以看出,商务英语已经在中心的越来越多的关注在语言教学和学习方面。
With China's entrance into The World Trade Organization (WTO), Chineseforeign trade and the constant increase of other economic activities, technicalcooperation and cultural exchange with foreign countries become more and morecommon. Not only many Chinese go abroad to do business, but also many foreignerscome to China for sightseeing and investment. In this situation, the opportunitiesavailable to us for frequent contact with foreigners either in business context or forgeneral interest lead to the increasing demand for language communication. As avehicle of international business transaction, business English is thus widely used inevery field of our daily life and routine duties.With the business transition among countries increasing dually, business Englishhas attracted more and more interest and awareness in the past twenty years. As aresult, many language schools through the world have started to provide businessEnglish courses. According to Mark Ellis and Christine Johnson, there are over 100schools of this nature in the UK alone; there are more than 150 business English titleson UK publishers' lists; examining boards offer examinations of business English; thebusiness English special interest group has over 1500 members from around theworld. (Ellis & Johnson, 2017, 11) From these statistics, we can see that businessEnglish has been at the center of more and more attention in the language teachingand learning aspects.
1.2 Purpose of the thesis
The purpose of this thesis is to design a course for the learners who want toimprove their English and increase their business knowledge. So far, as the globaleconomy is growing, people are paying more attention to Business English, andregarding it as an important skill in career. People have more and more opportunitiesto do business with foreigners, and it is more useful to communicate and negotiatewith foreigners or foreign companies in English in the business area. So we can predict that Business English is one of the most important career skills now. At thesame time, more and more employees want to improve their business English. In thecurrent career situation, you get much more opportunities to get a good job and salaryif you are good at English. Certainly, you can learn more about the world and knowmore interesting cultures in the world if you know English. English has become arequired ability in dairy work.Above all, the needs to learn English for people involved in internationalbusiness have increased a great deal. As a result, the ESBP training courses becomepopular. Being a multi-functional English training approach, ESBP is also equallyuseful for individuals or enterprises who are eager to improve their English languageskills, to increase their business English knowledge, and the most important, toimprove their language communicating skills in their business activities. So there is abig market for business English cour，英语论文网站，英语毕业论文
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