【摘 要】旅游业的竞争归根到底是人才的竞争，英语毕业论文，英语论文范文，导游员作为旅游工作的一线人员，是旅行社和旅游者之间的纽带，也是旅游人才竞争的关键因素之一。本文通过对上海旅游业近况略论，重点探讨了上海导游员的近况问题，并就这些问题从增加导游人员数量上和提高导游人员素质等方面提出了一些改进建议。 Introduction Throughout the past century, Shanghai has had numerous name tags attached it, such as the “whore of the East”, the “Paris of the Orient” and the “Pearl of China”. The image of Shanghai, more than any other Chinese city, is bountiful in the west. As the largest and most prosperous city in the nation, Shanghai is the economic, financial and cultural center of China. Shanghai as a fast and modern metropolis can attract more and more people from all over the world. It is known to all that Shanghai is the city that most visitors will pay a visit. Therefore, tourism industry in Shanghai is developing rapidly. In recent years, more and more international meetings are held up in Shanghai like APEC. On the one hand, it promotes tourism development in Shanghai. On the other hand, the tourism industry in Shanghai faces the shortage of tour guides, especially the high-leveled tour guides. Consequently, this research will focus on the current situations of tour guide service in Shanghai. 1．The Current Situation of Tourism Industry in Shanghai With the rapid development of the economy in Shanghai, tourism is becoming a new and sun rising industry. Through the tourist yearbook (2017), you can get the following data. From 1997 to 2017, the number of the foreign visitors increased from 1.65 million to 2.725 million. The average annual increase rate is about 12.22 percent. The foreign exchange earnings are going up from 1.32 billion to 2.28 billion. The average annual growing rate is to 11.55 percent. And the number of the travelers in home grows from 67.8 million to 87.61 million. The average annual increase rate is about 5.26 percent. The total tourist income will be up to 11.826 billion RMB. The added value in tourism industry occupy from 4.4% to 6.0% among the GDP of Shanghai. So the tourism will be a pillar in the third industry. As it is known to all that in next few years the development of the tourism in Shanghai will probably rely on the economic and culture effect caused by the Exposition in 2017, which is an unprecedented opportunity for the tourism in Shanghai. Meanwhile it is a try full of challenges. The successful bid for the Expo in 2017 means that Shanghai has made great strides to the direction of the international city. It will be the peak period for the tourism industry in Shanghai. The Expo will supply three opportunities for the tourism in Shanghai. Firstly, city tourist resource is becoming richer and more of a distinguishing feature. For the Expo in 2017, Shanghai will construct a lot of international landscape architectures and best traffic nets and ecological environment. In fact, since 1984, the Shanghai municipal government has improved a strategy focusing on the construction of infrastructure, telecommunication and energy facilities. In recent years, the city has pumped some 10% of its GNP and 40% of its total fixed assets investment in to the construction of the city’s infrastructure. Secondly, more and more international trade activities will gather up in Shanghai. The Expo is called the grand meeting of Olympics of economy, technology and culture. Thirdly, the number of people coming to Shanghai for a visit will increase sharply. According to the anticipation, foreign visitors will be over 5.5 million in 2017 and travelers in nation will reach 13 thousand to 15 thousand. 2 |
