Abstract and Key Words Abstract: Color idioms are important component of language and culture in a society, the appropriate use of which is a mark of a language learners command of the language. This paper analyzes the influence factors，...

Abstract and Key Words Abstract: Euphemism is a common linguistic as well as cultural phenomenon in daily life. It oils the human relationship in communication and helps to save face of communicators. Euphemism holds great interest for sc...

Abstract and Key Words Abstract: Color is very close to people's life. It is an important field for people to understand the world. Color not only has physical property, but also has rich intensions and extending meanings. In this way, th...

Abstract and Key Words Abstract: Vagueness as a universal phenomenon can be found in verbal communication, especially in daily English. And vagueness turns out to be the nature of language. The purpose of this paper is to conduct the prag...

Abstract and Key Words Abstract: This study aims to compare the differences between English and Chinese associative meaning on the basis of the categories of associative meaning through analyzing animal and color idioms. The associative m...

Abstract and Key Words Abstract: Body language is a means of nonverbal communication often found in communication of mankind. It is an important channel to express thoughts, attitudes and feelings of human beings. It is helpful to use and...

Abstract and Key Words Abstract: This paper classifies death euphemisms in English and Chinese to analyze that the different dictions and usage of death euphemisms on different occasions. It then mainly discusses cultural differences betw...

Abstract and Key Words Abstract: Kinship Terms are not only a part of language but also a kind of culture. The difference between English and Chinese kinship terms reflects the cultural differences between West and East. This thesis will...

Abstract and Key Words Abstract: Kinship address term refers to those words and expressions identifying the relationship of members within one family. Different languages have their own kinship address term systems. The differences betwee...

Abstract and Key Words Abstract: With the rapid development of the international communication, more and more foreigners study Chinese and more and more Chinese people learn English. As an important syntactic form in both English and Chin...

Abstract and key words Abstract: Language is a cultural phenomenon. The study of love metaphor in Chinese and English has deepened the constant international communication in the global world. The definition of metaphor is essential in th...

Abstract Culture has connection with almost every aspect of human society. Though there is no decided definition, culture is unique in a certain group and acquired by members of that team. Communication can bring people together, but cult...

Abstract The American cybernetics expert named L.A. Zadeh proposed Fuzzy Sets Theory in 1965, which marked a new generation of fuzzy theory. After that, scholars have made a great number of researches on vague language at home and abroad....

Abstract With the increasing fierce competition in economic field, advertising, as an effective means of promoting sales, has played a more and more important role. For grabbing the target audiences attention and stimulate them to purchas...

Abstract Humor is a common linguistic phenomenon that exists in every corner of human life. It is often seen in the form of conversations and has distinctive pragmatic characteristics. The history of researching on humor is long and rich,...

Abstract and Key Words Abstract: Color is closely related to peoples life. In human language, the color words are frequently used, and endowed with plentiful emotional and cultural connotations. In both Chinese and English, color words ar...

Abstract and Key Words Abstract: Both English and Chinese have abundant animal idioms. Animal words and expressions are the carrier of different cultural information. They have special national characters, which reflect distinctive and co...

Abstract and Key Words Abstract: China has a long history of more than 5000 years, while the western world has a social history of five or six hundred years. China has bright rich and profound dietary culture, whereas the western country...

Abstract and Key Words Abstract: The festival culture, with distinct national features and various presentation forms, is a precious cultural heritage of a nation. As an embodiment of the ethos, which develops in the very society, the tra...

Abstract and Key Words Abstract: Etiquette is a kind of culture. The course of globalization has been accelerated. Traditional Chinese etiquettes have been affected by western etiquettes constantly. People start to talk more about how to...

Abstract and Key Words Abstract: With an advent of globalization and the rapid development of the world economy, international trade is being rapidly increased. More and more affairs need to be solved through negotiations. As a complex ec...

Abstract and Key Words Abstract: This paper is a study of differences in Face Concepts between Chinese and Westerners, which aims to analyze different understandings on 'Face' between different cultures, which makes the readers comprehend...

Abstract and Key Words Abstract: Etiquette is a series of courtesies and civilization norms which have been developed and inherited by a nation under the specific historical conditions and geographical environment, and it can also be cons...

Abstract and Key Words Abstract: Culture is an indispensable element in China and the West. As a part of culture, dining etiquettes play an important role in peoples life. The paper overviews briefly the development of Chinese and Western...

Abstract and Key Words Abstract: Table manners are the rules of etiquette used while eating. Different cultures observe different rules for table manners. This article has some contrastive analysis and research on the cultural differences...

Abstract and Key Words Abstraction：This paper aims to analyze the differences of table manners between China and western countries. Firstly, it introduces and compares the differences from three aspects: tableware, service order, and ta...

Abstract and Key Words Abstract: Different cultures give rise to a great difference in business negotiation styles, therefore, international business negotiation is not only cross-border, but also cross-cultural. As the foreign trade as w...

Abstract and Key Words Abstract: In order to avoid ambiguity and misunderstanding caused by linguistic and cultural differences, negotiators should have a profound understanding of each others language and culture and pay more attention t...

Abstract and Key Words Abstract: Euphemism, which is the outcome of the language taboo, is a common linguistic phenomenon. It develops with the development of society and plays an important role in language communication. It has attracted...

Abstract In international trade, a letter of claim always act as a middleman to deal with trade disputes. As is known to all, claim is always unfavorable, thus writers are puzzled a lot on how to make a balance between claim and cooperati...