Abstract and Key Words Abstract: The common characteristics of public speeches are simplicity and straightforwardness. However, in partial English-speaking countries, especially the UK, people tend to speak in a euphemistic way. And when...

Abstract and Key Words Abstract: Food, an essential perquisite for existence, plays an irreplaceable role in the development of society and in the progress of human beings, in ancient times and modern times, in East and West. This paper d...

Abstract and Key Words Abstract: The culture is the product shared by all human society, and language is the symbol system that can be used to record culture. Proverbs, as an important part of culture, are the essence of national language...

Abstract and Key Words Abstract: Color displays the splendid and gorgeous nature and words of color manifest great impressive power．However, because of different cultural backgrounds，words of color are bound to take the brand of natio...

Abstract and Key Words Abstract: The comparative study on festival culture between China and the West is of great significance both in theory and in practice. This essay mainly adopts the research methods of comparison, induction and dedu...

Abstract and Key Words Abstract: Marriage custom is an important composition of a nations traditional culture. The paper focuses on analyzing the cultural differences between Chinese and American marriage customs from three aspects: marri...

Abstract Kenneth Burke is the greatest American rhetorician in the twentieth century, and his influence on contemporary rhetoric is unparalleled. Using a large amount of rhetoric is one of the main stylistic features in English speech. Nu...

Abstract The paper conducts a stylistic analysis of Obamas speech Yes, We Can, which is a very important speech in Mr. Obamas life. In order to help readers understand the speech more easily, the writer attempts to use some stylistic theo...

Abstract With the development of the worlds economy, nowadays cross-cultural business negotiation are very common all over the world. There are many factors that influence the process and results of international business negotiations. Cu...

Abstract Vagueness, the intrinsic attribute of news language, plays an vital role in news reporting. This paper ventures to analyze pragmatic vagueness that occurs within English news reporting. The author mainly adopts Grices cooperative...

Abstract and Key Words Abstract: This thesis is an empirical study, aiming to research the differences between American English and British English vocabulary which is a reflection of historical and cultural diversity in different religio...

Abstract and Key Words Abstract：Since 1980s, enterprise culture has become a common concern as well as a hot topic of management theory. Currently, with the continuous development of economic globalization, more and more companies are a...

Abstract and Key Words Abstract: Language is the most important communication strategy of human beings. However, the language styles men and women express are different due to their gender differences. This is genderlect difference. This...

Abstract and Key Words Abstract: Idioms, as a special language pattern, are one of the peculiar and fixed expressing ways, which are formed during their using process. They have a long history and are established by the people through lon...

Abstract and Key Words Abstract :In the theory of Conversational Implicature, Grice raised Cooperative Principles. But in business activities, which the speakers in a conversation are supposed to observe to achieve good effects of communi...

Abstract and Key Words Abstract: This thesis aims to investigate the features of compliments in business negotiations and probe into the similarities and differences between English and Chinese compliments, including the phases where the...

Abstract and Key Words Abstract: Business negotiation is a kind of economic activity through our daily language. Whether it succeeds or not depends on the use of language. In business negotiation, disparities and conflicts are inevitable...

Abstract and Key Words Abstract: Business negotiation is actually an economic activity which conducts through language. Whether it can succeed or not mostly depends on the application of language. Both parties not only have cooperative si...

Abstract and Key Words Abstract: Male and Female languages refer to those which are usually used by men and women or those which characterize gender differences. In everyday life, misunderstanding and even conflicts often result from peop...

Abstract and Key Words Abstract: Conceptual metaphor has an important role in English advertising. Conceptual metaphor is a persuasive and effective means to express the advertisers selling ideas. The paper gives a brief introduction to t...

Abstract and Key Words Abstract: With the deepening of economic globalization, China has witnessed its international trade developing by leaps and bounds. Currently, business negotiation has already become one the indispensable means of g...

Abstract and Key Words Abstract: During the course of human development, every country has shaped its own special dietary culture gradually. In different places people have different diets and dietary ideas because of different cultures o...

Abstract and Key Words Abstract: In the world, every nation has its own characteristics which can be understood mainly through its culture when we first try to know the nation. Culture or custom can not be said to be right or wrong and eq...

Abstract and Key Words Abstract: Politeness is an universal phenomenon in human society, and it is a symbol of human civilization and an important criterion of human social activities. With a detailed analysis and comparison, this paper s...

Abstract and Key Words Abstract: Politeness is one of the means to ensure the success of the communication among human beings and has attracted wide attention from the academics. English business letters, an important method of internatio...

Abstract and Key Words Abstract: Politeness strategies play a significant role in successful business negotiations. This study, based on the principles of Brown and Levisons face theory, makes a detailed analysis of the application of pol...

Abstract and Key Words Abstract: Advertising is a common means in modern society to give information, mostly to promote products and services. The language used in advertising is full of various pragmatic strategies. Based on Grices (1975...

Abstract and Key Words Abstract: This study aims to see how cohesion theory is employed in English Advertisement and what characteristic English Advertisement will present on the basis of Halliday and Hasans cohesion theory. The writer ex...

Abstract and Key Words Abstract: Euphemism is a figure of speech, a way of language phenomenon, a way of cultural phenomenon, also a kind of social phenomenon. Euphemism is widely applied in various social strata and fields, and is an imp...

Abstract and Key Words Abstract: Greetings are important, because they frequently occur in everyday social interactions all over the world. Proper greeting behavior is crucial for the foundation and maintenance of interpersonal relationsh...