摘 要 幽默是我们日常生活中常听到的一个词语。本文总结了现有的幽默探讨理论，利用关联理论来略论言语幽默并在理论基础上初步讨论及解释英语言语幽默。论文从幽默的起源到后...

Abstract Kinship terms are a kind of appellation as well as an important part of human appellation. Different language has different cultural background. Language is the carrier of culture. Therefore, kinship terms are the reflection of t...

Abstract This paper mainly conducts a stylistic study on English beverage advertisements, by summarizing the features and effects of English beverage advertisements at phonological level, the lexical level and syntactical level. In order...

Abstract Euphemism is a language phenomenon that exists in the human society. It is a strategy to achieve ideal communication, which has very important communicative function. The cooperative principle proposed by H.P. Grice is considered...

Abstract The traditional view of metaphor is that it is just a literary matter adopted in poetries. Lakoff and Johnson state that metaphor is ubiquitous in peoples daily life, which not only exists in languages, but also in thought and ac...

Abstract This paper focus on the stock issues in the Whip Speeches of Academic British Parliamentary Debate. Topic-Flow-Tool was used to analyze the whip speech from three debates written by international renowned debaters, including Yoni...

Abstract In 1998, Disney introduced its 36th cartoon film Mulan which was based on the famous Chinese The Ballad of Mulan and received nearly three hundred million dollars in box office receipts finally. Although the classic work Mulan wa...

Abstract Advertising language is a very normal language phenomenon in the daily life. In recent years, there has been a growing interest in the study of advertising language, especially the study of application of pragmatic presupposition...

Abstract Hero is the dream of human beings from the very beginning. No matter in China or America, people all worship heroes. Heroism is an important part of culture, which reflected in films and television series. In this thesis, Chinese...

Abstract Humor is not only an art of persuasion, but also a popular means adopted by different kinds of TV programs to attract the audience, the American talk show in particular. And a clear understanding of humor in American talk show ca...

Abstract Rock music is one of the most loved music types. Many people favor its distinctive rhythm as well as the fiery musical forms, and it is still going far today. The emergence and dissemination of rock music reflected the social cha...

Abstract Product strategy is the major form of the marketing, which plays decisive role in extending the new market. Succeeding in applying this strategy can help a company with little strength to go international step by step. This essay...

Abstract With the development of economic globalization, international trade has already become the major engine in promoting the worlds development. During the process, China has established economic connections with a large number of ot...

Abstract Business correspondence is widely used as a bridge to improve the business development and strengthen the relationship between the business partners, which has been highly valued by businessmen. In order to develope partnership b...

Abstract Ever since 2017, China has overtaken Japan in terms of total GDP and ranked number two in the world, only after the United States. At the same time, most Chinese enterprises that are engaged in international trade still concentra...

Abstract In modern society, advertising has been an indispensable part in peoples daily life. Advertising is of high business value with words, grammatical, and rhetorical features. The unique character of advertising attracts a number of...

Abstract Political speech can demonstrate governmental views and expectations and persuade the public to agree with the delivered opinions on politics. Political speech has its significant features. It can not be very direct and concrete,...

Abstract The Chinese clothing industry has achieved a great success with the rapid advancement of economy. For China, a developing country, the industry makes a guarantee for employment and economic growth. In the twenty-first century, th...

Abstract English euphemism is an indispensable and natural part of English language. Many linguists and scholars have studied this linguistic phenomenon. Based on their achievements, the paper will have an exploration of English euphemism...

Abstract At the current stage, due to a lack of enough hands-on experiences, logistics still remains at its initial stage of development among most Chinese enterprises, they dont have a well-established scheme to deal with day-to-day mana...

Abstract This paper is intended to discuss the rhetorical features in President Barack Obamas speech Address to the People of Berlin, in particular, his power of persuasion. To reach this goal, the logical induction method was employed. I...

Abstract This paper intends to discuss the stock issues in the Leader of the Oppositions speech in Academic British Parliamentary Debate. The Topic-Flow-Tool was adopted to figure out the stock issues covered by prestigious international...

Abstract With accession to the World Trade Organization, China establishes economic relations with many nations and the trade with America is more and more frequent. As a result, the importance of international business negotiation become...

Abstract and Key Words Abstract: With the rapid development of globalization, cross-cultural communication has gradually entered our daily life. Politeness principle exits in each culture, and plays an important role in cross-cultural com...

Abstract and Key Words Abstract: Greetings, as a way to show respect and politeness, play a vital role not only in maintaining friendly relationship between human beings but also in creating the harmonious atmosphere conversation. The pre...

Abstract and Key Words Abstract: The communication of human consists of verbal communication and nonverbal communication. Nonverbal communication plays an indispensable and important role. Employing nonverbal communication properly can he...

Abstract and Key Words Abstract: Metaphor plays an important role in business field. This paper will study the application of structural metaphor in business English from the cognitive perspective, which will serve us a better approach to...

Abstract and Key Words Abstract: The temporal metaphor is often appeared in English and Chinese culture. This thesis mainly analyses the similarities and differences of temporal metaphor in English and Chinese proverbs from the three aspe...

Abstract and Key Words Abstract: This thesis does a research follow the linguistic tradition of humor representation and attempts to discover the leading factors to humor and highlights ambiguity as a source of humor. The ambiguity is ana...

Abstract and Key Words Abstract: With the increasing development of advertising campaign, advertising has already penetrated into every aspect of social and economic life. The advertising scholar Berman used to assert that the dominant so...