| 摘要:（摘要内容经过系统自动伪原创处理以避免复制，下载原文正常，内容请直接查看目录。） 语篇是说话外交单元，是说话外交的产品，俄语毕业论文，俄语论文，重要功效为外交功效。语篇是心思说话学的主要研究客体之一。告白语篇是一种特别的语篇文体，也是较为罕见的语篇情势之一。告白语篇因其适用性强，一向为说话学家所喜爱。告白语篇的懂得同样成为研究者们研究的重点。告白语篇的懂得研究是指研究告白受众对告白语篇的言语懂得及心思认知机制。对俄语告白语篇停止研究，不只可以或许懂得告白说话的内涵纪律性，赞助商家完成发卖商品的目标，还能赞助告白受众更好地舆解告白的意图，做出明白的断定。本文借助心思说话学的相干实际并以俄语为语料对俄语告白语篇的认知懂得停止剖析；从言语懂得的特色、心思机制和语篇懂得模子等三个方面临告白语篇懂得停止阐述；扼要论述了俄语告白语篇懂得的认知实际模子，剖析了作用俄语告白语篇懂得的身分。最初，本文对俄语告白语篇的懂得停止了理论剖析并用实例加以论证。 Abstract: Discourse is the foreign language unit, is the product of diplomatic speech, the important effect of diplomatic efficacy. Discourse is one of the main research objects of psychology. Ad text is a kind of special text style, and it is also one of the more rare forms of discourse. Advertising discourse because of its strong applicability, has always been a favorite of the words. The understanding of advertising discourse has also become the focus of researchers' research. The understanding of advertising discourse is to discuss how to understand the language of advertising discourse and how to understand it. Russian advertisement discourse research, not only can may know advertisement to speak the connotation of discipline, the sponsors, the goal of completing the sale of goods, but also sponsored advertising audience better geographical advertising solution of intention, make clear judgment. With the help of the mind learning to speak of the related theory and in Russian as the corpus of Russian advertising discourse cognitive know analysis; from language understanding of characteristics, psychological mechanism and text understand mold, etc. three aspects Pro advertisement language article know how to carry on the elaboration; briefly discussed the Russian advertisement discourse understanding practical cognitive model, analyzes the influence Russian advertisement discourse understanding identity. At first, this article has stopped the theory analysis and demonstrated by the example to the Russian advertisement discourse. 目录: 中文摘要 3 Резюме 4-6 绪论 6-12 1、 论文的探讨对象和探讨目的 6-7 2、 国内外对“广告语篇”的探讨综述 7-10 3、 论文的实际价值和创新意义 10-12 第一章 广告语篇理解的理论基础 12-30 第一节 语篇与广告语篇概述 12-17 第二节 言语理解的特点 17-23 第三节 言语理解的心理机制 23-29 本章小结 29-30 第二章 俄语广告语篇理解的理论探讨 30-55 第一节 俄语广告语篇理解的模式 30-38 第二节 俄语广告语篇理解的认知理论模型 38-46 第三节 作用俄语广告语篇理解的因素 46-53 本章小结 53-55 第三章 俄语广告语篇理解的实践略论 55-73 第一节 俄语广告语篇理解的认知加工过程 55-60 第二节 表征 60-67 第三节 信息整合 67-72 本章小结 72-73 结语 73-75 参考文献 75-79 致谢 79 |
