| 摘要:（摘要内容经过系统自动伪原创处理以避免复制，下载原文正常，内容请直接查看目录。） 俄罗斯联邦市场关系的成长增进了俄罗斯告白业的疾速成长。新的社会政治系统下告白曾经成为俄罗斯社会生涯中弗成朋分的一部门。现今告白业的成长曾经被视作推动社会经济生涯的一种最主要的门路。告白被称为是商业的动员机（推进力），它被视为商业中传递信息的一种措施，而且也是市场操作的四个元素（产物，价钱，分销，沟通）之一。告白是一个异常庞杂的系统。告白用以作用人的措施和手腕一日千里，告白能处理人们分歧运动范畴的很多成绩：政治，贸易，社会等方面。恰是在这类情形下，在对俄罗斯告白文本浩瀚研究的基本上，我们也把存眷点放到了俄罗斯告白文本的研究上。本文旨在研究俄语告白文本的说话及平易近族文明特色。论文由绪论、第一章、第二章、第三章、开头、缩写辞汇总和参考文献构成。绪论归纳综合了本文选题的急切性，肯定了研究目标、研究义务、研究对象和所运用的研究办法。引见了该论文的实际意义和实际意义。第一章《俄语告白文本的实际概述》中联合分歧国度学者付与“告白”的分歧界说，对其概念停止了剖析。论述了告白所要到达的目标和由此实行的功效。引见了依据上述功效宗旨对告白停止的分类。同时论述了“告白文本”的概念及其与“告白”之间的互相关系。划分了三类分歧文体的告白文本，引见了告白文本的重要构成部门。评论辩论了告白文本的功效修辞状况成绩，俄语毕业论文，剖析了告白文本创作时应当遵守的修辞准绳。第二章《俄语告白文本的说话特色》中联合浩瀚实例从说话学角度对俄语告白文本停止了剖析。剖析了告白文本在分歧层面所表现出的说话特色。肯定了俄语告白独有的语音（同音反复、压韵）；书写特色（年夜写字母的非正常运用、辞汇的老旧写法、统一个单词中某个字母的反复运用）；辞汇特色（白话辞汇、外来词、缩略词和新词的运用）；词法特色（动词、代词和描述词的运用）和句法特色（感慨句、疑问句、祈使句和称名句的运用）。上述说话手腕的运用使得告白文本加倍奥秘，俄语论文网站，更有吸引力和压服力。第三章《俄语告白文本的平易近族文明特色》联合浩瀚实例从平易近族文明角度对俄语告白文本停止了剖析。告白和文明之间慎密相连。平易近族文明身分对俄语告白文本的创作作用伟大，是以本章侧重对汗青平易近俗（俄罗斯汗青中著名的名人姓名、地舆称号、传统风俗和生涯措施）；平易近族心思、价值不雅；艺术和文学元素和宗教文明停止了剖析。这些身分的运用付与了俄语告白文本奇特的魅力。开头总结了本文的研究。俄语告白文本中普遍运用分歧层面的说话手腕，同时又表现了俄罗斯独有的平易近族文明热门。附录列出了本文运用的缩写词和参考文献。 Abstract: The growth of Russian Federal market relations has enhanced the rapid growth of Russia's advertising industry. Under the new social and political system, advertising has become a part of the Russian social life in the division into a friend. Nowadays, the growth of the advertising industry has been regarded as one of the most important ways to promote social and economic development. Advertising is called a commercial mobilization machine (propulsion), which is regarded as a way to deliver information in a business, and is one of the four elements of the market operation (product, price, distribution, communication). Confession is a very complex system. Advertisement uses to influence means by leaps and bounds, advertisement can deal with many people of different sport category problems: politics, trade, economy, society. Just in this kind of situation, in the vast discussion of the Russian advertising text, we also put focus on the study of Russian advertising text. This paper aims to study the language of Russian advertising and the characteristics of the national culture. This paper is composed of the introduction, the first chapter, the second chapter, the third chapter, the beginning and the abbreviation. The introduction summarizes the urgency of this paper, the research objectives, research obligations, the object of study and the application of the research methods. The practical significance and practical significance of this paper are introduced. Definition of divergence in the first chapter, the Russian advertisement text practical overview "combined with different countries scholars entrusted" Confessions ", the concept to carry on the analysis. This paper discusses the target and the effect of the advertisement. Introduced the basis of the above efficacy of the purpose of the classification of advertising. At the same time, it discusses the concept of "advertising text" and the relationship between it and the "confession". Divided three kinds of different style of the advertising text, introduced the important part of the advertising text. Comments on the effectiveness of the rhetoric of the advertising text results, analysis of the advertising text should comply with the principle of rhetoric. In the second chapter, "the characteristics of Russian advertisement text", the combination of the vast examples from the point of view of the language of Russian advertising text analysis. The characteristics of speech in different levels are analyzed. Certainly the Russian advertisement unique voice (homonym repetition, rhyme); writing characteristics (uppercase letters of the non normal application, a glossary of old writing, unified the repeated use of a word in a letter); vocabulary characteristics (vernacular vocabulary, foreign words, acronyms and words used); lexical characteristics (Application of verbs, pronouns and adjectives) and syntactic characteristics of (sigh sentence, interrogative sentence, imperative sentence and said the famous application). The application of the double talk wrist advertising text mystery, more attractive and persuasive. The third chapter "the civil and cultural characteristics of Russian advertising text" combined with the vast examples from the perspective of national culture of Russian advertising text analysis. Between the advertisement and the civilization closely connected. Plain near family civilization identity of Russian advertising text creation influence is great to this chapter focuses on the historical plain near custom (in Russian history famous celebrity names, geographical names, traditional customs and way of life); plain near family mind, value indecent; art and Wen Xueyuan element and religious civilization to stop the analysis. The application of these factors to the peculiar charm of Russian advertising text. At the beginning, the research of this paper is summarized. Russian advertising text widely used in different levels of speech, while also showing the unique national culture of russia. The abbreviations and references are listed in the appendix. 目录: |
