| 摘要:（摘要内容经过系统自动伪原创处理以避免复制，下载原文正常，内容请直接查看目录。） 旅游业是计谋性支柱家当，在保增加、扩内需、调构造方面施展着积极感化。跟着市场竞争日益剧烈，古代旅游公司假如一向沿用传统的营销形式，而没有针对赓续变更的市场对营销形式停止调剂和立异，那末陈腐僵化的营销形式，势必障碍运营事迹的晋升和公司的进一步成长。基于以上缘由，若何为多变的市场供给相符市场需求的旅游产物，便成为旅游行业内公司的主要研究课题和义务。 本文运用了旅游学和市场营销学相干实际作为立论的根据，俄语论文网站，综合运用比较论证、案例剖析等办法，对今朝国际旅游产物市场营销现状和成绩停止了剖析，经由过程对旅游目标地营销和观光社产物营销停止研究，例举了国际旅游网站产物营销、康辉团体祖山景区营销等案例，总结出市场定位是营销形式的焦点，旅游产物计划与立异形式是支撑，具有吸引力的价钱形式、周全有用的渠道形式和强力促销形式是主要保证。在此实际基本之上，对北京俄语出境旅游产物营销这一案例停止了详细剖析，总结出国际观光社在今朝市场营销进程中存在的成绩，俄语论文题目，并提出了了北京俄语出境旅游产物营销形式立异的思绪。 Abstract: The tourism industry is a strategic pillar of belongings, in maintaining growth, expanding domestic demand, adjusting the structure play a positive role. With the increasingly fierce market competition, ancient tourism enterprises if always use the traditional marketing mode, and not according to the ceaseless change of market of marketing mode stop adjustment and innovation, the stale rigid forms of marketing, it is bound to operations deeds of promotion and the enterprise's further growth. Based on the above reasons, how to supply a variety of market demand for the market of tourism products, tourism industry has become the main research topics and obligations of the enterprise. In this paper, the tourism and marketing coherence as the actual argument according to comprehensive application of comparative analysis, case analysis and other methods, to today's international tourism product market marketing present situation and achievements analysis, through the process of the tourism destination marketing and the travel agency product marketing research, and some examples of the international tourism website product marketing, comfort group Zu mountain scenic area marketing case, summed up the market positioning is in the form of marketing focus, tourism product planning and innovation mode is supported, with attractive price and comprehensive useful channel form and strong form of promotion is the main guarantee. This practical basis, to Beijing Russian exit tourism product marketing in this case has carried on the detailed analysis, summed up the international travel service exists in the current marketing process problems, and puts forward the Beijing Russian outbound tourism product marketing mode innovation thoughts. 目录: 封面 1-2 |
