| 摘要:（摘要内容经过系统自动伪原创处理以避免复制，下载原文正常，内容请直接查看目录。） 中国的汽车行业成长至今，曾经有五十多年的汗青。在这短短的五十多年汗青中，中国外乡的汽车市场和汽车行业获得了一日千里的成长。不管从家当链构造的完全性照样从介入市场竞争的各个层级的公司来说，中国的汽车行业已愈来愈多融入全部全球的汽车市场。与此同时，中国正从早年的汽车出口国向汽车出口国改变。作为中国汽车出口的主力军，中国外乡的汽车公司虽然成长的汗青和综合实力不如老牌的国际汽车制作商，然则他们照样积极开辟海内市场，俄语毕业论文，追求除中国外乡市场之外的生计空间。奇瑞汽车作为中国外乡汽车公司的代表，经由短短的十来年的成长汗青，已冲破临盆150万辆车，其所具有的运营才能曾经跨越了中国外乡市场的空间。从2001年开端，奇瑞汽车积极停止海内市场开辟。虽然没有年夜范围的进入欧美成熟市场，然则在新兴市场上奇瑞总能取得胜利。然则比来在俄罗斯市场的窘境，俄语论文范文，不能不让人从新思虑奇瑞在海内市场的战略。作为海内市场战略的第一步，海内市场的进入形式加倍惹人留意。本文经由过程实际与俄罗斯市场情况、俄罗斯汽车家当特色和奇瑞汽车运营理论相联合，体系性地剖析奇瑞在俄罗斯市场合面对的风险和各类备选的进入形式。最初，归结出最优的进入形式并对奇瑞今朝采用的战略赐与评价而且给出响应建议。研究成果以下1、周全地梳理对于海内市场进入形式的模子，并在此基本长进行模子的改编，为剖析成绩寻觅最合适的实际指点。2、基于改编的计谋框架，综合俄罗斯管束风险、俄罗斯汽车家当特色和奇瑞汽车所具有的焦点竞争资本和才能，并将其与奇瑞进入俄罗斯市场将来竞争相联合停止剖析，商量最合适奇瑞的进入形式。3、经由过程剖析与总结，测验考试为对奇瑞已采取的战略停止评价，并对其所采取的战略停止进一步的建议。本研究经由过程实际接洽现实停止剖析成绩，其结论具有广泛实用性。国际汽车公司可以经由过程本文懂得奇瑞在俄罗斯市场的得掉；也能够经由过程本文的剖析，为其选择海内市场进入形式作为无益的参考。 Abstract: China's auto industry has grown so far, there have been more than 50 years of history. In the short history of more than 50 years, Chinese domestic car market and car industry was the growth of a thousand li a day. No matter from the belongings of the chain structure of the complete still from intervention at all levels of the market competition of enterprises, China's auto industry has been growing into all the global auto market. At the same time, China is changing from the early years of the automobile export country to the automobile export country. As the main force of China's auto exports, China's indigenous car companies although growth history and comprehensive strength as a veteran of the international automobile manufacturers. However they are still actively open up the domestic market, the pursuit of China's domestic market, in addition to the living room. Chery Automobile as a representative of China's domestic automobile enterprises, through a short period of ten years of development history has been to break through the birth 150 million vehicles, with the operation ability once across the space of China's domestic market. From the beginning of 2001, Chery actively stop domestic market development. Although there is no scope to enter the mature market in Europe and America, but in emerging markets, Chery can always win. But recently in the Russian market situation, people can not help thinking from the new Chery in the domestic market strategy. As a first step in the domestic market strategy, the domestic market into the form of double eye-catching. In this paper, through the process of the actual and the Russian market, Russia belongings characteristics of automobile and Chery Automobile operation theory combined, the system analysis of Chery in the Russian market synthetic face risks, and various alternative the entry form. At first, it comes down to the best entry form and gives the evaluation and response recommendations to Chery's current strategy. Research results below 1, comprehensive analysis on the domestic market into the form of the model, and on this basis the mold adapted for the analysis results to find the most appropriate theoretical guidance. 2, based on adaptation strategy framework, comprehensive Russian bundle risk, Russia belongings characteristics of automobile and Chery automobile has the focus of competition for capital and talent, and the with Chery to enter the Russian market competition in the future combined analysis, to discuss the most appropriate Chery enter. 3, through the analysis and summary of the process, the test for Chery has taken to stop the evaluation of the strategy, and its strategy to stop further recommendations. This study through the process of actual contact with the reality to stop the analysis results, the conclusion is that it has a wide range of practical. International auto enterprises can through the understand Chery in the Russian market off; also can through the analysis and the choice of the domestic market into the form as beneficial reference. 目录: |
