摘要
不同的文化背景造就了不同的文化认同，跨文化传播中文化认同的异同导致了文化冲突与误读，这突出表现在对某一国家或者群体的“刻板印象”上，而“刻板作用”的产生的一个主要原因便是大众传播中对“拟态环境”的塑造和“群体中心主义”。结合新闻传播学中的“议程设置”和“把关人”等概念，本文通过对比略论《中国日报》（英文版）与《华尔街日报》中对中国新闻的报道，英语毕业论文，如2017年3月1日昆明火车站事件的报道，研讨了中美两国跨文化交际中的文化误读在新闻报道中的体现，具体包括新闻报道的内容、遣词和标点符号的使用这三个方面。美国新闻报道涉华报道涉及了中国当代社会的方方面面，表现出了美国主流媒体对中国近况发展的关注，同时在一定程度上反映了对中国国家形象的错误解读和导向。通过具体略论，结合中美两国在历史传统、宗教信仰、意识形态和新闻价值理念上的不同，初步研讨了导致新闻报道中文化误读产生的原因。
美国媒体的涉华报道是一面镜子，英语毕业论文，折射出中国当今社会存在的问题，我们应该以一种客观公正的态度去看待。同时，我们要重视中国国家形象的塑造与对外传播，倡导开放的新闻传播体系，减少跨文化交际中外国媒体对中国的误读。
关键词：跨文化传播，涉华报道，文化误读
Abstract
Varied cultural identities are derived from varied cultural backgrounds and lead to cultural misunderstandings in intercultural communication. In mass communication, cultural misunderstandings are reflected by stereotype, which is shaped by “pseudo-environment” and ethnocentrism. Combing with “agenda-setting” and “gatekeeper”, this paper explores cultural misunderstanding in intercultural communication by comparing China-related news reports between China Daily and The Wall Street Journal. The analysis sources include news report on terrorist attack happened at Kunming Railway Station on 1 March 2017, and the analysis focuses on the (1) content, (2) expressions and punctuation used in reports.
China-related reports almost include every aspect of China, and that reflects Chinese emerging national role. The study also shows that news report in America mainstream media has a certain tendency that causes misunderstanding and misguidance to Chinese national image. This paper tries to find why cultural misunderstanding occurs from historical tradition, religious belief, social ideology and journalism conception in both China and the United States.
China-related news report is a mirror which reflects current problems in our country’s development. We should take an objective and unbiased attitude, and pay more attention to shape our comprehensive national image. Only when we establish a more transparent and open journalistic communication system in a positive way, cultural misunderstanding can be avoid by foreign news media in intercultural communication.
Key words: intercultural communication, China-related report, cultural misunderstanding |
