Abstract: With the development of the modern society, cars can be available for common families. It is a great opportunity for auto advertisers to draw attention by creating various attractive ads. English auto ads have their distinctive language features which can be reflected in lexical, syntactic and rhetorical aspects. The purpose of this paper is to explore and summarize these features and their functions in English auto ads by analyzing a collection of English ads. This paper is composed of five parts. The first part is an introduction. The second part is a literature review. The third part is a theoretical framework for the study. And the fourth part respectively analyzes the language features of English auto advertisement from lexical, syntactic and rhetorical aspects. The last part is a conclusion in which the findings of this study are summarized and the limitation of the study are discussed. The results of the study will be helpful for our understanding the unique language style of English auto ads and provide some value and insight for our English language teaching and learning. |
