这类广告诉求强调该产品与同类其它产品截然不同。而这种“独一无二”语言诉求往往被消费者理解为:该产品比别的产品质量优良。1. There’s no other mascara like it. (这种睫毛油绝对与众不同)2. Only Doral has this unique filter system. ( |
这类广告诉求强调该产品与同类其它产品截然不同。而这种“独一无二”语言诉求往往被消费者理解为:该产品比别的产品质量优良。1. There’s no other mascara like it. (这种睫毛油绝对与众不同)2. Only Doral has this unique filter system. ( |