.这段玩具广告中,出现了两组同义词:“children”和“kids”,“Today’s”和“now”。这些同义词从意义上将上下文衔接起来,增强了语言内部凝聚力。反义词的使用也能达到这一效果。下面是一则菲力浦照明器材的广告,其中使用了两组反义词:more和less; maximum和mini-mum,同样也起到了内部衔接的影响,而且这两组词形成了鲜明的对比效果,给读者留下这样一种印象:菲力普照明器材能源消耗最少,却能提供最多的生活享受,充分体现了该产品节约能源、品质卓越的特点。 With Philips Lighting, it takes 75% less energy toget 100% more out of life. Let's make things better.Getting more out of life is easier than ever with thehelp of Philips-Lighting.Our CFL Lamp, for example, lasts up to eight timeslonger than conventional lamps and uses 75% less energy.Giving families all acr，英语毕业论文，英语论文 |
