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Abstract:Discussed and has analyzed in the commercial English,shrank the abbreviation and identical words and expressions redundantand the synonym compound use;Ancient substantive;Expression precise and fuzziness;The active voice sentence and so on several lan-guage phenomena is opposite with passive voice sentence in takes the ordinary English which in the daily life uses,commercial English be-longs to one dedicated application English,its linguistic environment are many and the finance,the economics and trade,the public rela-tions,the management,the marketing and so on foreign work is related,specialized knowledgeable is strong.Compares with the ordinaryEnglish,commercial English in aspects and so on topical glossary, type characteristic,issue document structure,turn of expressionoften displays and the ordinary English different individuality. Key words:commercial English synonym redundant First what advances and initiates the enterprise culture the-ory is US's management scholar.the American economy sank in-to the stationary state for a long time,but the Japanese economyrapidly expand,its product attacked and seizes the US massivelyonce to reside in the superiority the market domain.This sternchallenge causes the American shock and the profound from allwalks of life.After various research quite,the American scholarsdiscovered that the successful business management is one ofJapanese economic development substantial clauses.But inJapan's business management method has many are,its basicdifference which neglects for the American business communitydisplays,the American Enterprise pays great attention the hard-ware aspect which manages,the emphasis rational scientificmanagement.Not only the Japanese Enterprise takes"hardly"themanagement,pays great attention"softly"the management,namely pays great attention in enterprise's cultural element,paysgreat attention value idea which altogether has for all staff,paysgreat attention to strengthen the staff to this enterprise's cen-tripetal force,pays great attention in enterprise's interpersonalrelationship.The US causes the Japanese business communityand the theorists strong reaction about enterprise culture's re-search,and affects other countries one after another,from thisstarts a worldwide scale the enterprise culture upsurge. Some enterprises saw other enterprise did the enterpriseculture to develop,with was imitating,takes for the enterpriseculture creates the characteristic environment,in did not havethe full consideration objective situation own characteristic,thedecision-making strata to lack the unification understanding inthe situation,inducted the CI system blindly.Although outwardappearance unification tone,unification marking,clothing designcoordination,but cannot achieve the mutual recognition truly toenterprise's idea,causes the enterprise culture to become a mereformality.two are the concept is fuzzy,the literary style is inflood.Some enterprises regard the internal development's recre-ational activity the enterprise culture,craves in active imposing,and takes it as the enterprise culture construction the rigid targetto complete;Also some enterprises induced before development'ssome recreational activity into the enterprise culture,has notdone in the development enterprise culture construction under-stands the enterprise culture the basic connotation. ，英语论文范文，英语论文 |
