Abstract: Body language exerts an important effect on the development of business negotiation under the Chinese and American cultural backgrounds. This paper analyzes the basic principles of using body language in international business n...

Abstract: With the globalization of the world economy, people can buy foreign products in their own country. As a result, there are many foreign products advertisements in the mass media. However, a variety of the ideological, cultural an...

Abstract: Wedding is a religious and legal notary rite. Wedding ceremony is crucial in a persons life. First of all, this thesis introduces the definition and significance of wedding ceremonies. Second, comparison and analysis are made be...

Abstract: Clear and accurate expression of the language is the pursuit of the ideal realm of language users. However, our life is full of vague language. Actually, vagueness is one of the features of the natural language. Vague language m...

Abstract: In the process of human society, there is a common issue that men enjoy higher status than women. Language reflects society, and sexism, as a serious social problem, exists in almost every language. This study illustrates sexism...

Abstract: Plants have a very close relationship with human beings and have affected our life in many aspects for a long time. Therefore, there are plenty of plant expressions in English and Chinese idioms, and most of which have metaphori...

Abstract: As a unique language art, humor connects with peoples daily life tightly. The research to humor is no longer limited in the verbal expression and written literature. More and more linguists set their foot in the humor created fr...

Abstract: Taboos, as a common language phenomenon, exist widely in all societies and cultures. Birth, senility, illness and death are four important phases in a persons life. Owing to their specialties, sometimes people are reluctant to t...

Abstract: This study aims to investigate the influence of the similarities and differences between Chinese and English Social Addressing. The main comparison lies in formation, meaning and functions of social addressing. Language is a par...

Abstract： The present paper aims at finding the differences and reasons that may cause the differences of wedding conventions between China and America. Based on researches of the cultural backgrounds of the two cultures such as prepara...

Abstract: With the growing of international business activities, there is a growing need for the research of business contract. This paper analyzes the application of synonyms used in business contract by illustrating, classifying and com...

Abstract: Body language is a reflect of culture. This study describes the characteristics of body language and how people communicate with body language. This study discusses the differences in body languages of different cultures. Based...

Abstract: The appearance of endangered languages is a global issue, but different countries due to different conditions, different history, different characteristics and evolution of endangered languages are different. Therefore, the prot...

Abstract: This study aims to investigate the meanings that different animals stand for and makes a comparative analysis from five different aspects of similarities and differences in expression connotations of animal words influenced by d...

Abstract: In modern Chinese language, literally, Rhetoric means modifying the words, widely, you can understand it as adjusting the words. Rhetoric is the study of rhetoric devices. The rhetoric device is an artistic device which enhances...

Abstract: Along with the development of the reform and opening up to the outside world, the communication between China and Britain is expanding broadly and widely and cross-cultural communication has gradually become an indispensable ele...

Abstract: This paper probes into the social reasons for sexism against women in English language, analyses the sexism phenomena from the angle of word formation, word meaning and feminine terms with examples in English vocabulary, and stu...

Abstract: Black English is a kind of American English variant. This paper gives a brief introduction of the main characteristics of Black English, and illustrates the linguistic similarities and differences between Black English and Ameri...

Abstract: The development of globalization and widely spread of English as a general language in the worldwide have constituted great challenges to multiple language ecology. At the moment, many national languages are in a state of endang...

Abstract: With the development of the global economy, qualified company profile translation is more frequently required. This study aims to put forward some strategies of C-E corporate profile translation by analyzing the current situatio...

Abstract: English is a tone language, its tone pattern is part of sentence structure. In English, intonation has extraordinary significance to transfer information. The importance has attracted widespread attention at home and abroad. The...

Abstract: As a kind of catchwords, oral catchword is the word used in conversations in peoples daily life. In recently years, scholars have carried on various researches of catchwords, while the study of oral catchword is rare. This paper...

摘要： 每个国家的文化都有其独特之处，而这种独特之处往往能在语言词汇方面显现，因而文化异同所导致的词汇空缺现象随处可见。本文首先概要的阐述词汇空缺这一现象。鉴于这...

Abstract: Language, as a product of society and a mirror of culture, reflects peoples attitudes towards life, concepts of value, ways of thinking and all other social phenomena; sexism is embodied as well. This paper attempts to investiga...

Abstract: With the development of economic globalization, the communication between China and the West are getting increasingly frequent. However, cultural differences become a major obstacle in cross-cultural communication. Language is t...

Abstract: This study aims to investigate the functions of the hedges in English advertising. George Lakoff defined hedges as words whose job is to make things fuzzier or less fuzzy. Advertisers usually use hedges to stimulate consumers im...

Abstract: As a symbol of economic globalization development, automobile advertisement plays a more and more important role in our daily life. The translation of automobile advertising slogans determines the product sales in principle mark...

Abstract: This thesis conducts a research on Internet buzzwords from the perspective of memetics. Firstly, this thesis elaborates the definition and existed studies of Internet buzzwords. Secondly, this thesis will give a detailed introdu...

Abstract: Address terms are word systems that used frequently to address a person or object in social communication. It can reflect the speaker's role, family, social status and relationships. Whats more, Address terms are to some extent...

摘要： 委婉语是一种语言现象，也是一种社会现象，已经渗透到人们生活的方方面面。利用委婉语有利于提高交际效果和保持和谐的人际联系，在人类文明日趋发展和人际交往不断扩...