Abstract Tourist guiding is a major part of traveling agency reciepient work, which plays a leading role in traveling. And the essence of traveling is cross-cultural communications. Throughout the process, language is the instrument of co...

Abstract There is a close interrelationship existing between language and culture. Language reflects culture. In return, culture has influence on language. Advertisement language is also a part of culture, which shows the relationship bet...

Abstract In English, the use of the subjunctive mood is very extensive. Subjunctive mood is very difficult in English teaching and learning. In order to help English learners understand and use this mood better, this paper focuses on stud...

Abstract Vague language exists in our language communication widely and makes our language expression implicit and decent. Diplomatic language is regarded as a kind of particular language, extremely focusing on strategies of language expr...

Abstract Advertisement plays a huge role in the aspects of marketing products and maintaining brand influence. In the literary forms of advertisement, puns are commonly used as a rhetorical art, which express the double meaning in a speci...

Abstract Being a common linguistic phenomenon in almost every language, polysemy plays a significantly important role in peoples language learning. Many scholars have done a lot of researches from the perspective of traditional linguistic...

Abstract Dress culture is a culture phenomenon unique to human beings. When talking about cultural differences, we may think of too much, such as customs, traditional festivals, eating habits, clothing and so on. In terms of the clothing...

Abstract English news is suitable for news reporting in forms of newspaper, broadcast, television, Internet and so on. It is the common practical style of modern English and one of ways to standardize the English language. English news is...

Abstract In international business negotiations, silent language plays a pivotal role. The true intentions of negotiators can be inferred by analyzing their nonverbal behavior. The proper use of silent language can strengthen the exchange...

Abstract Context plays an important role in expressing and understanding semantic contents. Except the situation context and the linguistic context, it also includes cognitive context, which is generally the presumption of the world and t...

Abstract The usage of preposition is a common linguistic phenomenon. Without prepositions, many expressions in daily life can not be successfully achieved. With the rise of cognitive linguistics, the research on preposition semantics grad...

Abstract Advertisement is everywhere in our daily life and it plays an important role when customers decide whether to buy the product. Many scholars analyze them from the perspective of literature, practical writing, and rhetoric study....

Abstract Language is the tool of social communication as well as the carrier of culture. The development of exchanges and contacts in society of human history will inevitably bring about language contacts which have different types, and t...

Abstract： With the increasing importance of the world economy, every country is developing their economy rapidly. There's no exception that business corporations between countries is very essential. While in this process, business negot...

Abstract: A famous American Public Relations professor , James E. Grunig ，holds that public relations is the spreading management between organizations and the public . In the era of knowledge-based economy and in the condition of globa...

Abstract: Family is the fundamental component of a society, the perspective upon family virtually affects the social culture in every aspect of life. So, family values are not isolated from national culture; it has a close relationship wi...

Abstract: As a mirror reflecting the society, a language plays an important role in imaging the social views and values. Sexism in our society is such inevitably reflected in the use of language. Sexism means the prejudice based on anothe...

Abstract: Since cultures are endowed with their own ethnic peculiarities and different from each other, cultural conflicts and integration formed when international activities are conducted. Throughout the history, conflicts among culture...

Abstract: With the development of internationality, business English letters have become an important means for the international business trade. In the international business activities, most transactions are achieved through airmail let...

Abstract: Communication, the process of expressing ideas and feelings, is the very important way of giving other people information.(OALD，2017) While during the interaction, different kinds of equipments and media are used. Computers, b...

Abstract: Individualism is the core concept of American culture, which emphasizes self-value above any other. Americans always reflect their individualism when they make a choice in family, career and love. Under the influence of individu...

Abstract: Polite expressions are an important part of human language. It is also an important means of coordinating interpersonal relations and promoting successful communication. Manners are widespread in all kinds of languages and cultu...

Abstract: With Chinas entry into World Trade Organization (WTO), the retail industry has realized its opening up step by step and chain supermarkets which satisfy common peoples daily needs have been developing rapidly. A large number of...

Abstract： With the rapid development of economy, business correspondences have become an important means of communication. By sending business letters to each other, we can exchange information, contact business, negotiate and solve the...

Abstract: The word taboo means an inhibition or ban resulting from social custom or emotional aversion. Taboo was originally used by the native speakers of Tongan. In 1777, English people who called Captain James Cook arrived in south Pac...

摘 要： 全球化是当今世界各个领域都无法避免一个事实，它令世界范围内的各项要素紧密关系起来。文化也是如此。文化的全球化在相互交往的过程中，也引发了种种冲突，东西方文...

Abstract: With the rapid development of China economy and the further expansion of opening up to the outside world, especially after Chinas entering into the WTO, international trade and international business negotiation are becoming mor...

Abstract: English is the leading international language. In different countries around the world, English is acquired as the mother tongue, in others its used as a second language. Colloquial English is a language form that is spoken by p...

Abstract: Idioms in English are simple but profound, various in form and catchy in expression. The paper first points out the definition of idioms and the characteristics of idioms, including the basic and common characteristics of idiom....

Abstract: As a Chinese director who is recognized by both the mainstream Western audience and Chinas domestic audience, Ang Lee is very popular in todays global movie industry. Nowadays, Ang Lees movies are mainly related to the field of...