| 摘要:（摘要内容经过系统自动伪原创处理以避免复制，下载原文正常，俄语论文范文，内容请直接查看目录。） 俄语告白文本平日在简练、凝炼的情势中包含着丰硕的信息,传递公司的焦点价值理念,作用潜伏花费者的审雅观、人生不雅和价值不雅,终究激起受众的情绪共识,使之产生购置行动。本文以心思说话学言语懂得和言语作用两年夜实际为基石,精心遴选年夜量新鲜、奇特的俄语告白,联合俄语告白的超说话学身分停止综合剖析。论文共分为六章。笔者起首在扼要引见俄语告白研究的成长和国际外研究现状,研究目标和意义、研究办法和立异。论文的第2、三章,基于言语懂得实际(言语懂得的有意识性和层级性)和言语作用实际(言语手腕、副言语手腕和图文装潢),并联合俄语告白超说话学身分,体系地阐释了本文研究的实际基本。论文的第4、五章重要从告白标语、告白题目及告白文本的层面,运用言语懂得实际对年夜量俄语告白文本停止剖析；言语作用角度对俄语告白文本的研究则是分离从言语手腕的腔调和修辞角度,副说话手腕作用的手势、脸部脸色、身材姿势和图文装潢作用角度睁开的剖析。笔者在论文的第六章精心拔取6则杂志告白,以西南林业年夜学俄语专业先生作为受试做了查询拜访问卷,进而论证俄语告白文本研究的有用性。本研究是树立在心思说话学视阈下,拔取报章、杂志和视频告白为研究对象,运用“实际论述--实例剖析--研究有用性论证”的研究形式停止的全方位、多视角剖析。归纳法与归结法相联合,实际论述和实证剖析相联合是本论文的研究办法。 Abstract: Russian advertising text in concise and concise form usually contains rich information, transfer focus of corporate values, influence consumer latent aesthetic view, outlook on life and values, will arouse emotional consensus of the audience, causing the purchase. This paper is based on the idea that language learning and language influence two years of practice as the cornerstone, carefully select the eve of the amount of fresh, unique Russian advertising, the United Russian advertising language to stop the comprehensive analysis of the super speaking. This paper is divided into six chapters. The paper first briefly introduce the research in Russian advertising growth and international research status, research objectives and significance, research methods and innovation. The second and three chapters of the thesis are based on the fact that the language (verbal and verbal) and the language of the language (verbal, verbal and graphic decoration), and the combination of the words and the language of the Russian language. The fourth and five chapter from advertising slogans, advertising and advertising text topic level, application of a large number of Russian words know the actual advertising text analysis; research on the Russian advertisement text speech influence angle is separated from the language means of tone and rhetorical perspective, analysis of effects of wrist gesture, vice talk, facial expressions the body posture and graphic decoration effect of open angle. In the sixth chapter, the author carefully select 6 magazine advertisement, the Russian Department of Southwest Forestry University to try by years as a survey, which demonstrated the usefulness of Russian advertising text research. This research is set up in the perspective of psychology, the use of newspapers, magazines and video advertising as the research object, the application of the "practical Exposition - Case Analysis - Study of the usefulness of the demonstration" of the full range, multi perspective analysis. The combination of inductive method and resolution method, the combination of practical and empirical analysis is the research method of this thesis. 目录: 摘要 3 PEOEPAT 4-8 1 绪论 8-13 1.1 课题背景 8-10 1.1.1 课题的提出 8 1.1.2 课题探讨近况 8-10 1.2 探讨目的与意义 10-11 1.2.1 理论意义 10 1.2.2 实践意义 10-11 1.3 探讨措施与创新 11-13 1.3.1 探讨措施 11 1.3.2 创新之处 11-13 2 心理语言学相关理论基础 13-24 2.1 言语理解理论 13-20 2.1.1 言语理解的无意识性 13 2.1.2 言语理解的层级性 13-20 2.2 言语作用理论 20-22 2.2.1 言语手段 21 2.2.2 副语言手段 21-22 2.2.3 图文装饰 22 2.3 本章小结 22-24 3 俄语广告的超语言学因素 24-33 3.1 俄语广告的视觉因素 24-27 3.1.1 图像因素 24-26 3.1.2 字幕因素 26-27 3.2 俄语广告的听觉因素 27-32 3.2.1 广告语 27-30 3.2.2 音乐 30-31 3.2.3 音响 31-32 3.3 本章小结 32-33 4 言语理解理论观照下的俄语广告 33-61 4.1 俄语广告口号的理解 33-41 4.1.1 俄语广告口号字体设计的理解 33-35 4.1.2 俄语广告口号词汇使用的特点 35-41 4.2 俄语广告标题的理解 41-48 4.2.1 俄语广告标题的特殊表现形式 41-45 4.2.2 俄语广告标题的词汇理解 45-46 4.2.3 俄语广告标题的句子理解 46-47 4.2.4 俄语广告标题的先例现象理解 47-48 4.3 俄语广告正文理解 48-59 4.3.1 广告正文的整体性 48-51 4.3.2 广告正文的先例性 51-54 4.3.3 广告正文的空缺性 54-56 4.3.4 广告正文中的可能性预测机制 56-58 4.3.5 广告正文中的等值替换机制 58-59 4.4 本章小结 59-61 5 言语作用理论观照下的俄语广告 61-75 5.1 言语手段的作用 61-68 5.1.1 语调作用 61-62 5.1.2 修辞手段作用 62-68 5.2 副言语手段的作用 68-71 5.2.1 手势 68 5.2.2 面部表情 68-70 5.2.3 身体姿态 70-71 5.3 图文装饰的作用 71-73 5.3.1 创意图片彰显产品独特魅力 72 5.3.2 辅助图片诠释产品主要特征 72-73 5.4 本章小结 73-75 6 心理语言学视域下俄语广告探讨的有效性略论 75-84 6.1 实验假设 75 6.2 实验材料与实验具体操作 75 6.2.1 实验材料 75 6.2.2 实验具体操作 75 6.2.3 被试 75 6.3 实验结果略论 75-83 6.3.1 问卷调查结果与略论 75-78 6.3.2 实验对广告言语理解探讨有效性的验证 78-81 6.3.3 实验对言语作用探讨有效性的验证 81-83 6.4 本章小结 83-84 结论 84-86 参考文献 86-89 附录1 89-90 附录2-1 90-91 附录2-2 91-92 附录2-3 92-93 附录2-4 93-94 附录2-5 94-95 附录2-6 95-96 攻读学位期间的学术论文 96-97 致谢 97-98 |
